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Writing the Organization and Management Section of Your Business Plan
What is the organization and management section in a business plan.
- What to Put in the Organization and Management Section
Organization
The management team, helpful tips to write this section, frequently asked questions (faqs).
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Every business plan needs an organization and management section. This document will help you convey your vision for how your business will be structured. Here's how to write a good one.
Key Takeaways
- This section of your business plan details your corporate structure.
- It should explain the hierarchy of management, including details about the owners, the board of directors, and any professional partners.
- The point of this section is to clarify who will be in charge of each aspect of your business, as well as how those individuals will help the business succeed.
The organization and management section of your business plan should summarize information about your business structure and team. It usually comes after the market analysis section in a business plan . It's especially important to include this section if you have a partnership or a multi-member limited liability company (LLC). However, if you're starting a home business or are writing a business plan for one that's already operating, and you're the only person involved, then you don't need to include this section.
What To Put in the Organization and Management Section
You can separate the two terms to better understand how to write this section of the business plan.
The "organization" in this section refers to how your business is structured and the people involved. "Management" refers to the responsibilities different managers have and what those individuals bring to the company.
In the opening of the section, you want to give a summary of your management team, including size, composition, and a bit about each member's experience.
For example, you might write something like "Our management team of five has more than 20 years of experience in the industry."
The organization section sets up the hierarchy of the people involved in your business. It's often set up in a chart form. If you have a partnership or multi-member LLC, this is where you indicate who is president or CEO, the CFO, director of marketing, and any other roles you have in your business. If you're a single-person home business, this becomes easy as you're the only one on the chart.
Technically, this part of the plan is about owner members, but if you plan to outsource work or hire a virtual assistant, you can include them here, as well. For example, you might have a freelance webmaster, marketing assistant, and copywriter. You might even have a virtual assistant whose job it is to work with your other freelancers. These people aren't owners but have significant duties in your business.
Some common types of business structures include sole proprietorships, partnerships, LLCs, and corporations.
Sole Proprietorship
This type of business isn't a separate entity. Instead, business assets and liabilities are entwined with your personal finances. You're the sole person in charge, and you won't be allowed to sell stock or bring in new owners. If you don't register as any other kind of business, you'll automatically be considered a sole proprietorship.
Partnership
Partnerships can be either limited (LP) or limited liability (LLP). LPs have one general partner who takes on the bulk of the liability for the company, while all other partner owners have limited liability (and limited control over the business). LLPs are like an LP without a general partner; all partners have limited liability from debts as well as the actions of other partners.
Limited Liability Company
A limited liability company (LLC) combines elements of partnership and corporate structures. Your personal liability is limited, and profits are passed through to your personal returns.
Corporation
There are many variations of corporate structure that an organization might choose. These include C corps, which allow companies to issue stock shares, pay corporate taxes (rather than passing profits through to personal returns), and offer the highest level of personal protection from business activities. There are also nonprofit corporations, which are similar to C corps, but they don't seek profits and don't pay state or federal income taxes.
This section highlights what you and the others involved in the running of your business bring to the table. This not only includes owners and managers but also your board of directors (if you have one) and support professionals. Start by indicating your business structure, and then list the team members.
Owner/Manager/Members
Provide the following information on each owner/manager/member:
- Percentage of ownership (LLC, corporation, etc.)
- Extent of involvement (active or silent partner)
- Type of ownership (stock options, general partner, etc.)
- Position in the business (CEO, CFO, etc.)
- Duties and responsibilities
- Educational background
- Experience or skills that are relevant to the business and the duties
- Past employment
- Skills will benefit the business
- Awards and recognition
- Compensation (how paid)
- How each person's skills and experience will complement you and each other
Board of Directors
A board of directors is another part of your management team. If you don't have a board of directors, you don't need this information. This section provides much of the same information as in the ownership and management team sub-section.
- Position (if there are positions)
- Involvement with the company
Even a one-person business could benefit from a small group of other business owners providing feedback, support, and accountability as an advisory board.
Support Professionals
Especially if you're seeking funding, let potential investors know you're on the ball with a lawyer, accountant, and other professionals that are involved in your business. This is the place to list any freelancers or contractors you're using. Like the other sections, you'll want to include:
- Background information such as education or certificates
- Services provided to your business
- Relationship information (retainer, as-needed, regular, etc.)
- Skills and experience making them ideal for the work you need
- Anything else that makes them stand out as quality professionals (awards, etc.)
Writing a business plan seems like an overwhelming activity, especially if you're starting a small, one-person business. But writing a business plan can be fairly simple.
Like other parts of the business plan, this is a section you'll want to update if you have team member changes, or if you and your team members receive any additional training, awards, or other resume changes that benefit the business.
Because it highlights the skills and experience you and your team offer, it can be a great resource to refer to when seeking publicity and marketing opportunities. You can refer to it when creating your media kit or pitching for publicity.
Why are organization and management important to a business plan?
The point of this section is to clarify who's in charge of what. This document can clarify these roles for yourself, as well as investors and employees.
What should you cover in the organization and management section of a business plan?
The organization and management section should explain the chain of command , roles, and responsibilities. It should also explain a bit about what makes each person particularly well-suited to take charge of their area of the business.
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How to Write a Business Plan: Organization Structure
How to write a business plan: organizational structure, what is the organizational structure for a business plan.
The organization structure section should discuss whether your business will be a sole proprietor, limited liability corporation, or corporation, who will run your business, each person’s responsibility, and how your business will expand if needed. There are numerous benefits to a detailed assessment of the company’s structure. First, examining the structure of the business will help for tax purposes. For example, limited liability and corporations are considered excellent for protecting shareholders concerning liabilities. However, tax-wise, these firms often are double taxed. The second benefit of a detailed assessment of a company’s structure is to understand how each owner will contribute to the company. In other words, if there is more than one owner, what are their responsibilities, and how are these responsibilities to be carried out.
Why is the Organizational Structure important?
There are numerous reasons why the organizational structure is essential for a business plan. In this section, the business owner will lay out how the company will be structured. For example, this section will include job titles and responsibilities, resumes from owners and management, showing expertise in the industry, and supporting accolades for expertise. Through discussing job responsibilities and experiences for management, readers will better understand why this type of business structure, and this management team, will be successful in the proposed business.
A second important reason for the organizational structure is that the section introduces business owners. The owners and management team should not only be introduced in this section, but their experiences in the industry need to be highlighted and thoroughly explained. In doing this, a sound foundation for management competence will be established.
A final reason for its importance is the job responsibility segment. Ownership and management need to have a written document showing specific duties for each owner, if applicable, and specific job responsibilities for each position within the company. By having this document, readers will see how the business will function and better understand the breakup of management responsibilities.
When to write the Organizational Structure?
The organizational structure should be written after the company description. In the company description, readers will be introduced to the problem that the company is going to solve and how they propose to solve this problem. This is usually the product or service offered. The logical next step is to show a business structure that will allow the company to supply that product or service effectively and efficiently. Thus the need for the organizational section follows immediately behind the company description.
How to write the Organizational Structure?
When I write my organizational structure for a business plan, for the most part, I start the first paragraph by reminding the readers of the company name. From this, I then introduce how the company will be held in ownership. For example, will the company be a limited liability corporation? Sole proprietorship? Next, I briefly introduce the management team and owners. Further, I also briefly introduce their experience in the industry.
By following this structure, the first paragraph is an excellent summation of the section. This allows the reader to understand the breadth of the ownership structure without gaining significant details.
Organizational Structure: Ownership
In the ownership section, I usually start writing the section by introducing the CEO/founder/majority owner. In this portion, I usually write the segment, almost like a brief biography. I will discuss the CEO's history in the industry and the reason why they feel that they are best suited to start and run the operation.
Once this is complete, I then follow the same structure with the other management team members and minority stakeholders. When this is done, the reader should walk away with an excellent understanding of the qualifications of the ownership team and how their skills will complement each other.
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Organizational Structure: Responsibilities
In the job responsibility section, I usually structure this portion as a bullet-pointed list. At the top, I put the title such as CEO, project manager, or job title. Following this, I list the responsibilities and expectations for each position. Not only does this help show structure and foresight for the company. But also, this will help management divvy up duties for the business.
Organizational Structure: Resume
The resume section is for senior managers and owners. By including resumes, supporting documentation is available for claims made related to experience. For example, if the CEO claims to have 20 years of experience in the industry, then the resume will show where this experience came from. This adds credibility to previous claims made.
Organizational Structure: Compensation
Compensation is sometimes necessary to include in the organizational structure component. Investors expect management to be compensated and employees as well. However, excessive compensation is often an issue with startups and established businesses. By showing reasonable compensation for each position, not only will a solid understanding of the pay for each position be shown, but restraint for compensation by the management team and ownership may be highlighted as well.
Organizational Structure: Achievements
This final section is almost like a cherry on top of the cake. By this point, the reader should be well-versed in the experience and expertise of ownership and the management team. Adding achievements highlights their expertise in their chosen industry.
Organizational Structure Example
Organizational structure.
Legal Structure
ABC Restaurant will be a limited liability corporation.
Management Summary
John Smith, Sr., MBA., is the founder and CEO of ABC Restaurant. He has started and managed numerous successful small restaurants over the last ten years. Restaurants started, and managed, including a breakfast cafe, food truck, and 24-hour diner. For each business, he was responsible for all aspects of the organization, from marketing to strategic planning.
Job Responsibilities
- Create and execute marketing strategies for business growth.
- Align business strategies with the vision statement.
- Negotiating contracts with vendors.
- Ensure legal compliance for the business.
- Continually examine the firm’s external environment for new market opportunities.
General Manager:
- Control inventory to ensure optimal levels are attained.
- Manage day-to-day operations of the restaurant.
- Servers and cooks during high volume times.
- Interview and hire new employees.
- Assist in the onboarding process for new employees.
- Set up all workstations in the kitchen
- Prepare ingredients to use in cooked and non-cooked foods.
- Check food while cooking for appropriate temperatures.
- Ensure great presentation by dressing dishes as trained.
- Keep a sanitized and clean environment in the kitchen area.
- Stock dining area tables with needed items.
- Greet customers when they enter.
- Present dinner menus and help customers with food/beverages selections.
- Take and serve orders quickly and accurately.
Author: Paul Borosky, MBA., Doctoral Candidate, Published Author
Updated: 3/4/2022
Business Plan Management Structure: What You Need to Know
A business plan management structure can help your business identify its goals, growth plan, and structure for management. 3 min read
Business Organization
Every business, regardless of size, needs to have a solid plan in place for how it will be run. Without a business plan, it is nearly impossible to run the company smoothly or successfully. One aspect of the business plan should include the positions in the company and definitions for each position. Those definitions can identify roles and responsibilities, as well as the reporting structure for each role. As the needs of the business change and shift, the business structure likely will change as well. It's easier to make changes as you go when you have a plan in place.
When you're starting a business and need funding, you might not have any employees to fit the roles you have outlined in your plan. This list of roles could be more idealistic for how the company will operate when you have funding and more opportunities to hire employees. Smaller businesses tend to have less complicated needs than larger ones, so the process is usually more streamlined. However, all businesses need to show a clear understanding of workflow and demonstrate how it will be handled through every phase of growth and expansion.
The business plan should include:
- Administration
- Marketing and sales
- Production and distribution of product or service execution
Larger companies need a more detailed organizational plan with procedures that have been well thought out and documented. By creating this detailed plan, you can avoid internal confusion about who is responsible for what as well as avoid duplicated efforts that waste time. When your business runs and operates smoothly, it will be more cost-effective and efficient than a business that is disorganized. With a detailed and informative business plan, it becomes clear to potential investors and employees that you know what you're doing as a business owner. Larger companies may also need additional resources to operate, such as research and development or human resources.
Organizational Structure
You can use graphics to show your company's organizational structure. Simple flowcharts and diagrams offer visual representations of the management levels within your business, as well as the positions that fall beneath each level. With a graphic, it's easier to show the reporting structure and how various departments and divisions work together. This graphic will also help you show the other employee levels within the business.
The lower-level employees are responsible for the daily tasks of the business, so you'll need to identify and recognize the types of individuals you plan to hire, the number of people needed, and their qualifications. You might choose to include details about your hiring plan, such as where you will find employees and their estimated salaries. Don't forget to include your plan for hiring independent contractors, freelance workers, or consultants. Finally, the hiring plan should include any future positions that would be added if the business is able to expand.
Management Team Section of a Business Plan
Your company's management team is essential to business success. The management team is responsible for identifying and analyzing the objectives and goals of the company. After completing these tasks, experienced management professionals can implement and enforce strategies that will lead to success. In your business plan, this team should include the managers, owners, and board of directors (if applicable).
You can include information about the management team in several sections of your business plan, depending on the style. Regardless of where you place the details in the plan, make sure to include information about the company's legal structure and a list of owners. The owner's education, experience, and other related skills should be outlined. Discuss how much of the company each owner has, as well as the role of each owner in the business operations.
If your company has a board of directors, include the name of each member. Along with their names, you should also expand on their experience, background, and credentials, as well as include their contact information. Provide additional details on the contributions provided by each member to the company, along with information about how the members will contribute to the future growth and expansion of the business.
If you need help with a business plan management structure, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.
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What Is an Organizational Structure?
Understanding an organizational structure, centralized vs. decentralized organizational structures, types of organizational structures, benefits of organizational structures, the bottom line.
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Organizational Structure for Companies With Examples and Benefits
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An organizational structure is a system that outlines how certain activities are directed in order to achieve the goals of an organization. These activities can include rules, roles, and responsibilities.
The organizational structure also determines how information flows between levels within the company. For example, in a centralized structure, decisions flow from the top down, while in a decentralized structure, decision-making power is distributed among various levels of the organization. Having an organizational structure in place allows companies to remain efficient and focused.

Key Takeaways
- An organizational structure outlines how certain activities are directed to achieve the goals of an organization.
- Successful organizational structures define each employee's job and how it fits within the overall system.
- A centralized structure has a defined chain of command, while decentralized structures give almost every employee receiving a high level of personal agency.
- Types of organizational structures include functional, divisional, flatarchy, and matrix structures.
- Senior leaders should consider a variety of factors before deciding which type of organization is best for their business, including the business goals, industry, and culture of the company.
Businesses of all shapes and sizes use organizational structures heavily. They define a specific hierarchy within an organization. A successful organizational structure defines each employee's job and how it fits within the overall system. Put simply, the organizational structure lays out who does what so the company can meet its objectives.
This structuring provides a company with a visual representation of how it is shaped and how it can best move forward in achieving its goals. Organizational structures are normally illustrated in some sort of chart or diagram like a pyramid, where the most powerful members of the organization sit at the top, while those with the least amount of power are at the bottom.
Not having a formal structure in place may prove difficult for certain organizations. For instance, employees may have difficulty knowing to whom they should report. That can lead to uncertainty as to who is responsible for what in the organization.
Having a structure in place can help with efficiency and provide clarity for everyone at every level. That also means each and every department can be more productive, as they are likely to be more focused on energy and time.
An organizational structure is either centralized or decentralized. Traditionally, organizations have been structured with centralized leadership and a defined chain of command. The military is an organization famous for its highly centralized structure, with a long and specific hierarchy of superiors and subordinates. In a centralized organizational system, there are very clear responsibilities for each role, with subordinate roles defaulting to the guidance of their superiors.
There has been a rise in decentralized organizations, as is the case with many technology startups . This allows companies to remain fast, agile, and adaptable, with almost every employee receiving a high level of personal agency. For example, Johnson & Johnson is a company that's known for its decentralized structure.
As a large company with over 200 business units and brands that function in sometimes very different industries, each operates autonomously. Even in decentralized companies, there are still usually built-in hierarchies (such as the chief operating officer operating at a higher level than an entry-level associate). However, teams are empowered to make their own decisions and come to the best conclusion without necessarily getting "approval" from up top.
Functional Structure
Four types of common organizational structures are implemented in the real world. The first and most common is a functional structure. This is also referred to as a bureaucratic organizational structure and breaks up a company based on the specialization of its workforce. Most small-to-medium-sized businesses implement a functional structure. Dividing the firm into departments consisting of marketing, sales, and operations is the act of using a bureaucratic organizational structure.
Divisional or Multidivisional Structure
The second type is common among large companies with many business units. Called the divisional or multidivisional (M-Form) structure, a company that uses this method structures its leadership team based on the products, projects, or subsidiaries they operate. A good example of this structure is Johnson & Johnson. With thousands of products and lines of business, the company structures itself so each business unit operates as its own company with its own president.
Divisions may also be designated geographically in addition to specialization. For instance, a global corporation may have a North American Division and a European Division.
Similar to divisional or functional structures, team-based organizations segregate into close-knit teams of employees that serve particular goals and functions, but where each team is a unit that contains both leaders and workers.
Flat (Flatarchy) Structure
Flatarchy, also known as a horizontal structure, is relatively newer, and is used among many startups. As the name alludes, it flattens the hierarchy and chain of command and gives its employees a lot of autonomy. Companies that use this type of structure have a high speed of implementation.
Matrix Structure
Firms can also have a matrix structure. It is also the most confusing and the least used. This structure matrixes employees across different superiors, divisions, or departments. An employee working for a matrixed company, for example, may have duties in both sales and customer service .
Circular Structure
Circular structures are hierarchical, but they are said to be circular as it places higher-level employees and managers at the center of the organization with concentric rings expanding outward, which contain lower-level employees and staff. This way of organizing is intended to encourage open communication and collaboration among the different ranks.
Network Structure
The network structure organizes contractors and third-party vendors to carry out certain key functions. It features a relatively small headquarters with geographically-dispersed satellite offices, along with key functions outsourced to other firms and consultants.
Putting an organizational structure in place can be very beneficial to a company. The structure not only defines a company's hierarchy but also allows the firm to lay out the pay structure for its employees. By putting the organizational structure in place, the firm can decide salary grades and ranges for each position.
The structure also makes operations more efficient and much more effective. By separating employees and functions into different departments, the company can perform different operations at once seamlessly.
In addition, a very clear organizational structure informs employees on how best to get their jobs done. For example, in a hierarchical organization, employees will have to work harder at buying favor or courting those with decision-making power. In a decentralized organization, employees must take on more initiative and bring creative problem solving to the table. This can also help set expectations for how employees can track their own growth within a company and emphasize a certain set of skills—as well as for potential employees to gauge if such a company would be a good fit with their own interests and work styles.
What Are Some Types of Organizational Structures?
The four types of organizational structures are functional, multi-divisional, flat, and matrix structures. Others include circular, team-based, and network structures.
What Are the Key Elements of an Organizational Structure?
Key elements of an organizational structure include how certain activities are directed in order to achieve the goals of an organization, such as rules, roles, responsibilities, and how information flows between levels within the company.
What Is an Organizational Structure Example?
An example of an organizational structure is a decentralized structure, which gives individuals and teams high degrees of autonomy without needing a core team to regularly approve business decisions. A good example of this decentralized structure is Johnson & Johnson. With thousands of products and lines of business, the company structures itself so each business unit operates as its own company with its own president.
What Is an Organizational Structure Chart?
Organizational structures are normally illustrated in some sort of chart or diagram like a pyramid, where the most powerful members of the organization sit at the top, while those with the least amount of power are at the bottom.
What Is the Best Organizational Structure?
There is no one best organizational structure, as it depends on the nature of the company and the industry it operates in.
There are entire fields of study based on how to optimize and best structure organizations to be the most effective and productive. Senior leaders should consider a variety of factors before deciding which type of organization is best for their business , including the business goals, industry, and culture of the company.
American Journal of Industrial and Business Management. " Organizational Structure: Influencing Factors and Impact on a Firm ."
McKinsey. " A New IT Operating Model to Better Serve Employees. "
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Organizational Business Planning
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Definition of an Organization Chart
How to manage a team that is taking advantage of you, agenda for a new project.
- Relationship Between Organizational Strategy & Organization Design
- How to Improve Organizational Structure
A well-functioning business requires a solid organizational structure in place. Good organizational design takes into account all of the functions, tasks and goals an organization has to undertake, and ensures someone is responsible of each of them, according to Pingboard .
Forms of business organization group functions into positions and departments, and also create supervisory relationships and power structures for accountability. Typically, an organization expresses its designs in the form of an organizational chart so that everyone involved in the business has clarity and understanding of how things should work.
Set Your Goals
List your goals and objectives for your organizational plans. To be effective wiht an organizational plan in entrepreneurship, you need clarity on the purpose of your changes–defining what you want your business to become. Common goals include values, efficiency, excellent customer service, rapid delivery of goods, integrity, accountability, quality control, security, uniformity, creativity and internal stability.
Select Your Team
No one can design an organizational structure herself. Consider including key players in your company who understand the current systems, the effects changes might have and who have suggestions for improvements that will help everyone do their jobs better. If your planning team becomes invested and enthusiastic in the new structure, it can later become instrumental to the implementation process. Many businesses also bring in an outside consultant to facilitate or guide their organizational planning.
Where Are You Now?
Inventory your business' current processes. Look at everything it does and how it does it. List all tasks and functions it performs currently and exactly who does what in the process of accomplishing them. Usually, someone goes around and visits each team member or at least manager in the organization to observe and interview them.
Because this is so detailed and time-consuming, many companies hire a consultant to make this a full-time project. You may notice some gaps between what you think or what should be happening and what actually occurs.
Review Your Needs
Develop a list of all tasks and functions your company should perform. Don't just list the items in the gaps between what should be occurring currently and what is occurring. Include everything you want the organization to do, perhaps over the next six months, year or longer.
Involve your team to help you develop this list, and identify functions and issues that might need inclusion or that you may not see. Chart your current organizational structure if you don't have an existing organizational chart. Make sure to capture each position, department and reporting structure.
Review your findings as a team looking to see what about your current structure needs amending to take account of your desired goals, tasks and functions. Discuss whether departments or positions needs reorganizing. Look for redundancies in employee duties and functions as well as tasks no one is currently performing. Consider whether you will need additional or fewer positions, and if these positions are under the optimal reporting structure.
Create Your Plan
Create an implementation plan to put these changes into effect, which may include recruiting or layoff plans. Share your new organization chart with your teams and take the time to explain the changes and what they mean to individuals and the company as a whole.
Draft your new organizational chart reflecting decisions from your analysis. If you reshuffle duties, add positions or change any reporting mechanisms, revise jobs descriptions to match.
- Pingboard: Organizational Planning Guide: Types of Plans, Steps, and Examples
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The role of organizational structure in an organization, steps to manage the transition from the old organizational structure to the new structure, how to successfully implement organizational structure into an organization, how to deal with everyday issues in the workplace, how to adjust a staff with budget cuts, technology and organizational structure, the implementation of a quality assurance team, what support structures must be in place to meet the needs of a flexible organization, how to develop talent in the workplace, most popular.
- 1 The Role of Organizational Structure in an Organization
- 2 Steps to Manage the Transition From the Old Organizational Structure to the New Structure
- 3 How to Successfully Implement Organizational Structure Into an Organization
- 4 How to Deal With Everyday Issues in the Workplace
Business Plans: Company Structure & Organization
This section of the business plan is essential information for investors and financial institutions – it gives information about how your company is organized and who is in charge. This section is useful for relaying who accomplishes what tasks for the business, the business knowledge of the management team and the qualifications of the board (if you have an advisory board). If you are putting together a business plan for a small business, this step may seem unnecessary, but it’s important to show that you’ve carefully thought out the business and know who’s in charge.
Businesses are usually structured on one of three basic business structures: Sole Proprietorship, Partnership or a Corporation.
A sole proprietorship is an unincorporated business owned only by one person. It’s the most simple and basic form of business organization. Without you, the owner, the business wouldn’t exist. As the sole business owner, you take on all the responsibility, the liabilities and the risks. Of course, you also completely benefit from the profits.
A partnership is a business established by two or more people. Each person contributes something to the business – whether it’s money, labor, skill, or property. In turn, the partners share the profits along the lines of the investment input.
Corporations are businesses where the shareholders transfer money and/or property for the company’s capital stock. Profits of the corporation are distributed according to investment in the capital stock. A corporation can take some of the same deductions as a sole proprietorship, and also offers special tax deductions that make corporations attractive.
Usually you define your business structure in the executive summary. Your organizational summary includes an organizational chart. You’ll show each person in the organization, the reporting structure of each person in the company. In the narrative you detail the responsibilities of each person. You should include:
- names of the owners
- percentage of ownership
- extent of involvement in the company
If any of these individuals are involved in the management of the company, also include their resumes that list:
- Company responsibilities
- Experience and skills
- Qualified achievements
- Prior employment
- Compensation
List all the other employees of the company, the positions they hold and their responsibility.
If you have multiple locations, show the structure. Where is the corporate office located? Are there satellite locations, do you plan to expand within the city, state, nation or internationally?
The business structure section of the business plan gives basic information about your company and the management staff. It’s an essential part of the plan, because it shows the care and thought you’ve put into your business and how it is structured.
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Business Plan Section 3: Organization and Management
This section explains how your business runs and who’s on your team. Learn how to present the information in this section of your business plan.

This section of your business plan, Organization and Management, is where you’ll explain exactly how you’re set up to make your ideas happen, plus you’ll introduce the players on your team.
As always, remember your audience. If this is a plan for your internal use, you can be a little more general than if you’ll be presenting it to a potential lender or investor. No matter what its purpose, you’ll want to break the organization and management section into two segments: one describing the way you’ve set up the company to run (its organizational structure), and the other introducing the people involved (its management).
Business Organization
Having a solid plan for how your business will run is a key component of its smooth and successful operation. Of course, you need to surround yourself with good people, but you have to set things up to enable them to work well with each other and on their own.
It’s important to define the positions in the company, which job is responsible for what, and to whom everyone will report. Over time, the structure may grow and change and you can certainly keep tweaking it as you go along, but you need to have an initial plan.
If you’re applying for funding to start a business or expand one, you may not even have employees to fit all the roles in the organization. However, you can still list them in your plan for how the company will ideally operate once you have the ability to do so.
Obviously, for small businesses, the organization will be far more streamlined and less complicated than it is for larger ones, but your business plan still needs to demonstrate an understanding of how you’ll handle the workflow. At the very least, you’ll need to touch on sales and marketing, administration, and the production and distribution of your product or the execution of your service.
For larger companies, an organizational plan with well-thought-out procedures is even more important. This is the best way to make sure you’re not wasting time duplicating efforts or dealing with internal confusion about responsibilities. A smooth-running operation runs far more efficiently and cost-effectively than one flying by the seat of its pants, and this section of your business plan will be another indication that you know what you’re doing. A large company is also likely to need additional operational categories such as human resources and possibly research and development.
One way to explain your organizational structure in the business plan is graphically. A simple diagram or flowchart can easily demonstrate levels of management and the positions within them, clearly illustrating who reports to whom, and how different divisions of the company (such as sales and marketing) relate to each other.
Here is where you can also talk about the other levels of employees in your company. Your lower-level staff will carry out the day-to-day work, so it’s important to recognize the types of people you’ll need, how many, what their qualifications should be, where you’ll find them, and what they’ll cost.
If the business will use outside consultants, freelancers, or independent contractors, mention it here as well. And talk about positions you’d want to add in the future if you’re successful enough to expand.
Business Management
Now that we understand the structure of your business, we need to meet the people who’ll be running it. Who does what, and why are they onboard? This section is important even for a single practitioner or sole proprietorship, as it will introduce you and your qualifications to the readers of your plan.
Start at the top with the legal structure and ownership of the business. If you are incorporated, say so, and detail whether you are a C or S corporation. If you haven’t yet incorporated, make sure to discuss this with your attorney and tax advisor to figure out which way to go. Whether you’re in a partnership or are a sole owner, this is where to mention it.
List the names of the owners of the business, what percent of the company each of them owns, the form of ownership (common or preferred stock, general or limited partner), and what kind of involvement they’ll have with day-to-day operations; for example, if they’re an active or silent partner.
Here’s where you’ll list the names and profiles of your management team, along with what their responsibilities are. Especially if you’re looking for funding, make sure to highlight the proven track record of these key employees. Lenders and investors will be keenly interested in their previous successes, particularly in how they relate to this current venture.
Include each person’s name and position, along with a short description of what the individual’s main duties will be. Detail his or her education, and any unique skills or experience, especially if they’re relevant to the job at hand. Mention previous employment and any industry awards or recognition related to it, along with involvement with charities or other non-profit organizations.
Think of this section as a resume-in-a-nutshell, recapping the highlights and achievements of the people you’ve chosen to surround yourself with. Actual detailed resumes for you and your management team should go in the plan’s appendix, and you can cross-reference them here. You want your readers to feel like your top staff complements you and supplements your own particular skill set. You also want readers to understand why these people are so qualified to help make your business a success.
This section will spell out the compensation for management team members, such as salary, benefits, and any profit-sharing you might be offering. If any of the team will be under contract or bound by non-compete agreements, you would mention that here, as well.
If your company will have a Board of Directors, its members also need to be listed in the business plan. Introduce each person by name and the position they’ll hold on the board. Talk about how each might be involved with the business (in addition to board meetings.
Similar to what you did for your management team, give each member’s background information, including education, experience, special skills, etc., along with any contributions they may already have had to the success of the business. Include the full resumes for your board members in the appendix.
Alternately, if you don’t have a Board of Directors, include information about an Advisory Board you’ve put together, or a panel of experts you’ve convened to help you along the way. Having either of these, by the way, is something your company might want to consider whether or not you’re putting together the organization and management section or your business plan.
NEXT ARTICLE > Business Plan Section 4: Products and Services
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Organizational Structure for Business Plan
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