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20 Marketing Plan Samples and 7 Marketing Strategy Templates for your Product and Business [Read + Download pdf + doc]
Create your own marketing strategy and Marketing Plan, take a look at 20 different samples for reference and bring your projects to the next level.
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“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Marketing is the function responsible for the success and growth of a product/company by connecting customer needs to capabilities.
Marketing is dynamic and constantly changes its character with the ever-changing consumer and technology reality. This is why marketing should be well planned, over and over again, with defined milestones and objectives. Once you have the right map, the chances you’ll reach the goals you’ve set to your business, are much higher.
20 Marketing Plan Samples
1- Sample Marketing Plan – Houghton Mifflin Company
2- Plan Your Marketing Like a Pro – Business.com
3- Digital Marketing Plan Example – Smart Insights
4- Multi-channel Marketing on a $2,000 Budget: A Sample Plan – BusinessTown
5- How to Build a Marketing Plan 2020 – Credo
6- New Market Marketing Plan – Lush Cosmetics
7- Marketing Plan Outline – University of Wisconsin Oshkosh Small Business Development Center
8- Great Marketing Plan Template – Marketing Donut
9- Marketing Plan Template – Vital Design
10- Nonprofit Marketing Plan Template – Nancy And Kivi
11- Developing A Marketing Plan Example – Agricultural Extension Service at the University of Tennessee
12- Marketing Plan Template – The Business Victoria
13- Marketing Plan Outline – QuickMBA
14- Marketing Plan Example - Addthis
15- The Marketing Plan – Massachusetts Small Business Development Center Network
16- Small Business Marketing Plan Template – ProfitWorks
17- Marketing Strategy Template – David Meerman Scott
18- One-Page Content Marketing Plan – UncommonlySocial
19- Marketing Plan Template – Marketer Gizmo
20- Marketing Plan Template – Forbes
Marketing Strategy Template (Excel) : Map out every part of your strategy in one place ( complements this guide ).
6 Marketing Strategy Templates
1- Simplify Your Content Marketing Strategy With a One-Page Plan – Content Marketing Institute
2- Examples of Marketing Strategies for Small Businesses – ThriveHive
3- Nike’s Marketing Strategy: A Guide to Selling Benefits and Not Products – CoSchedule
4- Red Bull Marketing Strategy: What You Need to Know (And How to Copy It) – CoSchedule
5- Starbucks Marketing Strategy: How to Create a Remarkable Brand – CoSchedule
6- How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% – CoSchedule
7- Marketing Strategy Template (Excel) : Map out every part of your strategy in one place ( complements this guide ).
Bonus Content-
Sharing the Guide How to Write a Marketing Plan: A Comprehensive Guide with Templates from Vital Design .
This marketing plan will heavily focus on digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed can be expanded to encompass your entire marketing department.
Marketing Strategy vs. Marketing Plan
A marketing strategy describes how a business will accomplish a particular mission or goal. This includes which campaigns, content, channels, e tc. that they'll use to execute on that mission and track its success.
While A marketing plan** contains** one or more marketing strategies. It is the framework from which all of your marketing strategies are created, and helps you connect each strategy back to a larger marketing operation and business goal.
Step by Step Guide to write a Marketing Plan
From the following exercises, we will show you how to build your marketing plan. These steps are extracted from the above templates.
- Business's and the Marketing mission.
- Figure Out What Your Goals Are
- Determine the KPIs for this mission.
- Identify your buyer personas.
- Describe your content initiatives and strategies.
- Define your marketing budget.
- Identify your competition.
- Outline your plan's contributors and their responsibilities.
1. Business's mission.
Your first step in writing a marketing plan is to state your mission. Although this mission is specific to your marketing department, it should serve your business's main mission statement.
For example, if your business's mission is "to make shopping online a delightful experience," your marketing mission might be "to attract an audience who buy daily needs grocery, educate them on the benefits of buying online, and convert them into users of our eCommerce platform."
2. Figure Out What Your Goals Are
It’s also super important that you state your company’s goals (financial and non-financial), so you know where you are headed and how much you can afford for certain things. Blue Sky also provided a great example of their goals.
Figure Out Your Financial Goals
- What are your business goals ?
- How much do you have to generate from your marketing efforts?
- What is your budget?
- What are some of the things you’d like to do?
- How many sales do you need to reach those goals?
Writing your goals is one of the first steps to reaching them. First off, you’ve probably seen blog posts on S.M.A.R.T. goals many times before, but they are really good to mention again.
How to make your S.M.A.R.T. goals: Read Here
3. Determine the KPIs for this mission.
Every marketing plan describes how the department will track its mission's progress. To do so, you'll need to determine your key performance indicators, or "KPIs" for short. KPIs are individual metrics that measure the various elements of a marketing campaign. These units help you establish short-term goals within your mission and communicate your progress to business leaders.
Let's take our example marketing mission from the above step. If part of our mission is "to attract an audience who buy daily needs grocery" we might track websites visits using organic page views. In this case, "organic page views" is one KPI, and we can see our number of page views grow over time.
4. Identify your buyer personas.
A buyer persona is a description of whom you want to attract. This can include age, sex, location, family size, job title, and more. Each buyer persona should be a direct reflection of your business's customers and potential customers. Therefore, it's critical that business leaders all agree on what your buyer personas are.
Read more about on the buyers persona from here .
5. Describe your content initiatives and strategies.
Here's where you'll include the main points of your marketing and content strategy. Because there are a laundry list of content types and channels available to you today, it's critical that you choose wisely and explain how you'll use your content and channels in this section of your marketing plan.
A content strategy should stipulate:
- Which types of content you'll create. For ex- eBooks, Templates, Blog Articles, etc..
- How much of it you'll create. You can describe content volume in daily, weekly, monthly, or even quarterly intervals.
- The goals (and KPIs) you'll use to track each type. KPIs can include organic traffic, social media traffic, email traffic, and referral traffic. Your goals should also include which pages you want to drive that traffic to, such as product pages, blog pages, or landing pages.
- The channels on which you'll distribute this content. Some popular channels at your disposal include Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.
- Any paid advertising that will take place on these channels.
6. Define your marketing budget.
Your content strategy might leverage many free channels and platforms, but there are a number of hidden expenses to a marketing team that need to be accounted for.
Whether it's freelance fees, sponsorships, or a new full-time marketing hire, use these costs to develop a marketing budget and outline each expense in this section of your marketing plan.
7. Identify your competition.
Part of marketing is knowing whom you're marketing against. Research the key players in your industry and consider profiling each one in this section.
Keep in mind not every competitor will pose the same challenges to your business. For example, while one competitor might be ranking highly on search engines for keywords you want your website to rank for, another competitor might have a heavy footprint on a social network where you plan to launch an account.
8. Outline your plan's contributors and their responsibilities.
With your marketing plan fully fleshed out, it's time to explain who's doing what. You don't have to delve too deeply into your employees' day-to-day projects, but it should be known which teams and team leaders are in charge of specific content types, channels, KPIs, and more.
Ready to make your own marketing plan?
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FREE 11+ Marketing Plan For Small Business Samples in PDF | MS Word
What is a marketing plan? A marketing plan is a document that that a business creates as an outline for the marketing strategy that they will be using for the coming year. This document is necessary regardless of the size of the business. So if you have a small business, you will still be needing a marketing plan is where you will be writing your situation analysis for the business, marketing strategy, updated sales forecast, expense budget, etc. This is also where you will be providing the goals of your business when it comes to marketing and advertising. Here are sample plans for marketing that you will truly find useful for your small business.
Small Business Samples Marketing Plan
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Size: 115 KB
How to write a marketing plan for a business? A marketing plan doesn’t really have to be lengthy and wordy. It can also be made short but detailed. Only include the important details or points n your marketing plan that will help the business. Add charts or graphs paper if you must to easily present and explain data. Make your explanations short and simple. The sample auto repair marketing plan shown above only consists of three pages but it is able to successfully explain the goals and details of the business.
Size: 99 KB
Want to promote your clothing business? Well, here is a marketing plan sample that you can check where you can get ideas on how you can market and advertise your products successfully. Of course, the sample will only serve as your guide and you may change the details as you please. A personalized approach to s ample planning that is compatible to your style is always the best. The sample has notes and tips that you will find useful to make you write a better plan.
Size: 130 KB
When writing marketing plan, you will need to have knowledge on what should be included in a marketing plan. You will need to have a complete and detailed plan if you want things to work out the way you want. The plan is your form of preparation for the next step you will be doing. That is why it must include a marketing plan summary, your business details, market overview, marketing objectives, marketing strategy , etc. You will find all of that in this marketing plan template plus instructions and descriptions on how to write every detail of the content.
Size: 46 KB
Want a plan marketing plan that will make your life easy and convenient, but still useful and effective? As for that, nothing beats this blank small marketing business plan . What can this template offer? This sample template is available in Word which allows users to easily make changes or modify the contents of the plan based on their preferences. Why go through a lot of hassle when this sample template can offer you convenience at its finest? You should check it out now!
Size: 126 KB
An outline will give you a list of the parts or sections of the plan that you will need to make to ensure that all the parts are complete. If you need that kind of list then you should really go for this new small business marketing plan outline . Create a complete and detailed marketing plan using this outline and you will surely come up with a reliable and well-written plan of you own. Every section in this outline has instructions and descriptions that will help you write relevant and quality content.
Size: 447 KB
This marketing plan template is the kind that you want to keep and use over and over again. This customizable plan allows you to do a lot of things to it, like change the images in the title page, add your business analysis name and logo, write the your business’ motto, etc. To complete the template, you will need to supply all of the required information in the spaces provided for and there are also detailed description provided for every section. This plan should be right for your business.
Size: 14 KB
Learn about marketing facts with this very reliable marketing plan sample and fact sheet . This sample is perfect for complete beginners or for those who want to become better and well-versed with writing a marketing plan. A table with two columns is provided where one column holds a description of what a particular section of the marketing plan is and the other column holds an example how that section is written. All 11 pages of this sample is customizable so you can add your own notes and research while scanning through the pages.
Size: 193 KB
Use this software marketing plan sample as your guide or as a sample reference material to help you complete the plan that you are writing, especially if your writing about something similar. Here you will learn about the essential parts of a marketing plan and ensure that yours won’t be missing any details.
Size: 33 KB
You can never go wrong with simple marketing plan templates . That is because they are safe to use and you can add or incorporate your own style and ideas to it. You don’t always have to stick to everything that is n the template that way you can add a personal touch to the plan you are making.
Get tons of marketing ideas using this small business marketing ideas sample. You can learn different marketing process styles, strategies that you can use as your own, wordings, etc. You definitely can’t run short of ideas so you better check out this sample now!
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31+ Marketing Plan Samples
No entrepreneur should venture into a business without a well-constructed marketing plan . Marketing serves to be one of the most important pillars that make a business successful. In fact, the better your marketing strategy plan is, the more successful you become. Hence, to achieve that, one should make effective marketing plan templates . You can find samples for a budget timeline, one page process, content proposal, small business, SWOT analysis, digital promotion, advertising students, and much more.
- 568+ Word Plan Templates
- 568+ Simple Plan Templates
Social Media Marketing Plan Template
Internet Marketing Plan Template
Law Firm Marketing Plan Template
Marketing Plan Executive Summary Template
Restaurant Consulting Marketing Plan Template
Restaurant Opening Marketing Plan Template
Restaurant Social Media Marketing Plan Template
Marketing Strategy Plan Template
Banquet Hall Marketing Plan Template
Delivery Service Marketing Plan Template
Franchise Marketing Plan Template
Opening Marketing Plan Template
Digital Marketing Business Plan Template
Marketing Plan Timeline Template
Marketing Promotion Plan Template
Small Business Marketing Plan Template
Budget Marketing Plan Template
Marketing Event Project Plan Template
Advertising Agency Marketing Plan Template
One Page Marketing Plan Template
Printable Marketing Plan Template
Simple Marketing Plan Template
Event Marketing Plan Template
Social Media Content Marketing Plan Sample
Product Marketing Proposal Plan Sample
Business Marketing Process Plan Sample
Real Estate Marketing Plan Sample
Marketing Communication SWOT Analysis Plan Sample
Designing a Marketing Plan
- Set an overall goal. Make a plan in line with the company’s mission statement .
- Specify targets. Set milestones and their corresponding deadlines. Assign roles to different departments.
- Start marketing. Prepare attractive yet accurate descriptions of your products and services.
- Enumerate and describe promotional and marketing strategies. You can include other related templates such as templates from our financial plan templates collection.
Elements to Include
- Summary. You need to provide an overview of your marketing plan first before getting into the specifics.
- Target audience. This pertains to the profile of your customers and their demands.
- Marketing trademark. This highlights the unique marketing strategy that makes you stand out among competitors.
- Distribution. This explains how customers can avail your products and services.
Event Marketing Plan Outline Template
Annual Marketing Sales Plan Template
Monthly Students Marketing Plan Sample
Templates for Marketing Success
Creating a boost to your market.
- It gives direction to your marketing scheme.
- It pinpoints general and specific objectives.
- Companies can easily gauge the marketing’s effectiveness.
- It can reach a wider range of audiences.
- Products can be described more clearly.
- Marketing expenditures can be properly tracked and utilized.
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20 Marketing Plan Samples and 7 Marketing Strategy Templates for your Product and Business [Read + Download pdf + doc].
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