Diagnostics Marketing

Diagnostics Marketing

Improve your radiology marketing strategy online

Where & How To Start an Imaging Center

There are two important questions to answer relating to starting an imaging center..

T he first is: Should you open a diagnostic imaging center? The answer to this one will vary depending on who’s asking it. 

T he second is perhaps more important and needs to be answered first: What does it take  to start an imaging center? This article is going to give you everything you need to know about building an imaging center so you can come to an informed conclusion on whether or not this endeavor is right for you.

Setting up a marketing strategy for your new imaging center?

Click to read about our diagnostic marketing products and services to grow your center.

Assessing Imaging Center Profitability

Before you start creating a vision and a marketing plan for a  new imaging center, you’ll want to do some research. For your radiology center business plan, Imaging center profitability may be on a long-term upward trend, but with healthcare reform and economic changes, there are no guarantees. Is it worth the risk? The only way to answer this is to do the research specific to your situation and location.

Starting an imaging center is not cheap.

You’ll have to put in a lot of money upfront and it can take time to start making a profit. Will you need investors, a business partner, or some loans? Crunching the numbers should be your first step.

Ask Yourself a Lot of  Questions

These are dozens of questions you will want to ask yourself in order to determine whether starting an imaging center is a good choice for you. Questions will help guide your research and planning into the financial and marketing aspects of opening an imaging center.

Consider The Location You’re Thinking About Opening an Imaging Center In

The number one rule of all real estate is location, location. location. Sounds easy but there some specific considerations to take into account when we are talking about where to open an imaging center.

Locations near physician’s offices and near the hospital are ideal.

start an imaging center location

Even if a test is not able to be performed immediately or even in the next few days, the patient likely lives or works nearby or at least is familiar with the area.

Pick a location that’s easy to find

If the patient cannot easily locate the radiology imaging center his or her physician recommended, it is the patient’s prerogative to go to any location he or she chooses.  Missed appointments mean your radiology marketing budget is taking a hit.

Diagnostics Building Specifications

building view

It’s up to you to make sure your facility meets all the  requirements .

Look and Feel of the Place

Additionally, you’ll want to consider the overall appearance of the center both inside and out. If the building is old and the rooms are cramped, it could steer potential patients and referring physicians away from you.

Parking and Public Transportation to your Imaging Center

There must be enough parking spaces and many patients will need handicapped spaces. If the building is not free-standing, you must be cognizant of the types of businesses above your planned imaging center.

Ideally, your imaging center will be located within easy reach of public transportation. Otherwise, you are limiting your patient pool to those who have a vehicle.

MRI Specific Considerations

start an imaging center with MRI

The MRI machine should be placed in an RF-shielded (radio-frequency) room.

The MRI space consists of three nested components:

It takes extra space for these items and they must be constructed properly. It can not be too close to moving traffic as that may interfere with the machine’s capabilities.

Steer Clear of ALL METAL

If metal is allowed in the room, catastrophe will ensue. Many times a “foyer” is constructed at the entrance to the MRI room with metal detectors to ensure there are no mistakes.

Consider The Noise of the MRI

The machine is noisy when in use and will possibly be a nuisance to any upstairs or even downstairs neighbors. If your facility is not in a stand-alone building you should assess the possibility of upsetting your neighbors. You also want to take into account any area of your facility that may be sound sensitive and make sure it’s not near any noisy equipment.

Additional MRI Considerations

Depending on where you are, the MRI may have to be a minimum distance away from moving vehicles as well. This includes lawnmowers and trash collection trucks when they are in use. 

CT & X-Ray Machines

The x-ray room and the CT room will have to be lead lined. There will be questions about storage and elimination of any chemicals that may be needed for any specialty machines. Newer machines may not be as “hazardous” as older machines so a decision concerning what radiographic machines to purchase may have to be done prior to the final plans for the building.

Installing The Equipment

Remember, the machines to be installed are more often than not very large and very heavy. They will not fit through a doorway. Often the outside wall of the building will have to be removed for the installation, especially for the MRI. After installation, the wall, as well as any required lining, will have to re-installed. The ceiling of the room also will have to be lined.

The Pros Know Best


Start an imaging center: After deliberating and choosing a suitable location for your center, the hard work begins. Even if the building is already built, even as an imaging center, work will have to be done to the premises.

The layout of the facility should be designed by a professional in the area of imaging centers. Dimensions of rooms may vary wildly depending on the footprint of the proposed or existing building.

An MRI requires definitive parameters that a CT exam room or a room for a plain x-ray machine will not need. You’ll need to think about the width of the hallways and the location of the different modalities, as well as the location of the front desk and even the bathrooms.

Think your plans are done? Not till Uncle Sam says so!

After getting the plans drawn and approved by all of the stakeholders involved in the project, the process is just beginning. The county will have its say on the construction or the remodeling of the buildings. There will be details from the building department of your county that may also have specifications for the build of the center. They will go over every aspect in detail. You may think you have thought of every contingency but this is rarely the case.

Where are the exits on the building? Where will the fire extinguishers be placed? Don’t forget about those required pesky water fountains. What about sprinkler heads? Oh no, this may interfere with the MRI machine. You may also have to educate the authorities on the requirements of the machines you will be installing. It can be a difficult and tedious process.

Keeping Your Patients Happy

The entrance to your facility is very important. You need to be sure it makes all patients feel welcome and at ease.  Keeping your patients happy also means the look of the interior is crucial. An interior decorator may be utilized to get the perfect “feel” of the imaging center.

radiology center business plan

Think Beyond The Building

A beautiful facility is a great start, but before you need to think ahead. How will you attract top-notch employees? How can you get 5-star online reviews ethically right out the gate? Established competitors have already considered these points and if you want to succeed you cannot overlook them.

From the start, you should utilize a reputation management system to gather patient experience data and build your positive online reviews. Here’s how to build a positive online reputation right from the start.

Ready to Get Started?

Now that you have your plans in place, the land or building is purchased or at least under contract or option, it is time to begin . You may have thought that getting to this point was difficult but more work, the hard work, is about to begin.

Start an imaging center:  Using a Contractor

You may have a contractor or you may have decided to handle the renovations or building yourself. It is not impossible and can be done. By now you know your design inside out. Your contractor should too but it is still your money. If mistakes are made, you are the one who will have to live with them.

Go to the site daily and check on everything.

From the site preparation to the actual building of the imaging center, if the site work is off and needs to be fixed at a later date, you will have to pay for it. Since you’re already paying a pretty penny, you’re not going to want to tack on extra costs because of a misunderstanding. Mistakes can be fixed, but always at a cost, and most often you will have to pay the bill.

Using a Foreman

Foreman to start an imaging center

Building a Great Staff for your Radiology Center Business Plan

Building a great staff for your imaging center takes time and effort. Consider hiring a chief technologist and let him or her interview prospective employees. If you have chosen well, that person will make a list of individuals they have worked with in the past and will know who is good and who is not. Their judgment may be better than yours in this case.

Don’t wait for your building to be completed to begin this step. Relocating, leaving another job, and upcoming travel can all play a part in when your new employees can start, not to mention training time.

Imaging Center Profitability: Co-ordinate your schedule with the vendors of your equipment.

Your machines should be ready to be installed at the proper time in relation to the building. The realization is that often what the salesman told you and reality may be different. The fact of the matter is that things may have changed over time. You should check and recheck all of the details to make this step as smooth as possible.

Finally, You Are Ready To Open Your Imaging Center

After following this guide to start an imaging center, you’ll be ready to, well, open the place! You overcame a lot to get here, now the real work begins. 

Your  next big hurdle is to go out there and  get the business .  Go for it. You can do this!

Have you done your research? Get the knowledge to get ahead!

Find the best strategies for patient retention, data security, generating great online reviews, and more!

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How to Start a Medical Imaging Business

resources for entrepreneurs

Entrepreneur Guidance

This advice is written for those of you who want to open a medical imaging business. Make sure you consider this advice before you begin your venture.

Thinking about opening a medical imaging business? We tell you what you need to know to get started.

Medical Imaging Business

To start a successful medical imaging business, you need to be familiar with both medical imaging technology and medical billing procedures.

Medical Imaging Industry Overview

It's no secret that healthcare is a growth industry in the U.S. But what many Americans don't realize is that today's healthcare trends are creating opportunities for entrepreneurs to provide diagnostic services -- including medical imaging -- at a lower cost than hospitals and traditional medical institutions.

Medical imaging covers a broad cross-section of diagnostic procedures. MRIs, CT scans, mammography exams, ultrasounds, radiology and bone density screenings are just some of the diagnostic services that are offered by leading, independent medical imaging clinics.

Yet despite the profit potential, the medical imaging industry doesn't lend itself to amateur medical entrepreneurs. Launching a medical imaging business is a costly endeavor and if you get in over your head, it's easy to lose big money in the blink of an eye. Minimally, startup entrepreneurs should have a background in the healthcare industry and be familiar with imaging technology as well as medical billing procedures.

Overcoming Entry Barriers in a Medical Imaging Startup

The two biggest barriers to entry for medical imaging startups are capital and industry connections. Apart from encouraging you to proactively engage in business networking activities, there is little we can do to improve your industry connections. But when it comes to capital requirements, here are a few things worth considering:

Proven Strategies for Medical Imaging Company Business Plans

The process of writing a business plan for your medical imaging business can be grueling. If it's comprehensive and well-written, however, your business plan will serve as a strategic anchor point and a calling card for external stakeholders.

After you have written you plan, you'll also need to develop a strategy for your next steps.

A business plan distribution strategy represents the backend of your business planning requirements. Generally, effective distribution models include the incorporation of tracking systems into the company's startup plan.

Evaluate Competitors

Well in advance of opening a medical imaging business in your area, it's worthwhile to find out what the competition looks like. Use the link below to find competitors in your city. Simply enter your city, state and zip code to get a list of medical imaging businesses in your town.

Before you open up shop, make sure you know what you will offer to your customers that provides a significant advantage over your competition's offering.

Learning More About the Industry

If you are seriously contemplating launching a medical imaging business, it's a smart move to have a conversation with someone who is in the business. If you think owners of nearby medical imaging businesses will give you advice, think again. Why would they want to educate a future competitor?

However, a fellow entrepreneur who has started a medical imaging business in a location that is not competitive to you may be willing to share their entrepreneurial wisdom with you, provided that you won't be directly competing with them. In fact, they are often very willing to share startup advice with you. It can take a while to find an entrepreneur who is willing to talk, but it's well worth the effort.

Where would you find an entrepreneur who is running a medical imaging business that lives outside of your area?

Easy. Find them using our link below and start calling until you are successful.

Leveraging the Branding Benefits of a Medical Imaging Business Acquisition

Startup medical imaging businesses typically suffer when it comes to brand recognition because unlike entrenched competitors, new brands lack visibility and history with their customers.

To compensate, one of the techniques entrepreneurs use is to buy a business to get an established brand . In the hands of marketing professionals, the process for creating brand awareness is still long and gruelling.

However, a medical imaging business acquisition can put you at the helm of a brand that is already highly trusted by your target market.

Consider Franchising

The odds of achieving your primary goal of avoiding failure in business are substantially improved if you opt for franchising in lieu of doing everything yourself.

As part of your process in starting a medical imaging business, a smart move is to investigate whether purchasing a franchise might alleviate your startup process.

The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.

Related Articles on Starting a Company

These additional resources regarding starting a business may be of interest to you.

What Business Should I Start?

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

Radiology Center Financial Model | Financial Projection | Financial Plan | Pro Forma

Selected: · multi-user license ·.

Instant Download, Fully Unlocked/Editable, MAC & PC Supported

Our radiology center Excel Model is a flexible financial model in excel tool that includes all the important accounting financial statement and calculations for monitoring a business venture. For startup companies, the user can use this financial model startup to plan financial data before and during business operations. It is adaptable both for personal use and for presentation to banks and investors. The radiology center pro forma template allows you to start planning with minimum effort and maximum assistance. No formatting, no programming, and no writing formulas. The business owner can plan the growth of the business without having to hire external consultants and without buying expensive accounting software.


All in One Place

This powerful radiology center financial plan for business plan allows entrepreneurs to enter assumptions, including costs and income, that can be brought together to show investors their startups' complete financial picture.

Radiology Center Financial Model Business Plan

The financial dashboard in our three statement financial model template is a modern approach to financial planning and KPI analysis. This report is based on charts and graphs, which guarantee high accuracy of analytical operations by specialists. This dashboard allows clients to conduct accurate and broad financial analysis, as well as show stakeholders revenue forecasts, earnings and p&l statement excel , as it speaks of the company's potential. It can also be used to efficiently estimate monthly cash flow statement format in excel .

Radiology Center Financial Projections Spreadsheet Dashboard

Sources And Uses Of Funds Statement

The sources and uses of funds statement of the pro forma budget is a modern way to help a company identify internal finance examples, as well as make competent planning based on them.

radiology center financial model for startup sources and uses template excel

Simple and Incredibly Practical

Simple-to-use yet very sophisticated radiology center financial model excel tool. Whatever size and stage of development your business is, with minimal planning experience and very basic knowledge of Excel you can get complete and reliable results. Additionally, you will receive uncompromised after-sales service and access to valuable tutorial videos and blog posts.

Break Even Calculation

A Break Even Point In Sales Dollars in economics, business, and cost accounting helps calculate the point of time in which the company's total cost and total revenue are expected to become equal. Companies use a break even point calculation to determine the number of product units they need to sell or revenue needed to cover total (fixed and variable) costs. This startup financial plan template will also help determine the sales prices for the company's products. Sales cost per unit less variable cost per unit shows the contribution margin and the contribution margin impacts company's profitability.

radiology center startup financials break even in sales

Top Revenue

Topline (revenue or gross sales) and bottom line (profit or EBITDA) are key lines on a company's forecast income statement . Investors and analysts hone in on a company's revenue and profits. All stakeholders frequently monitor trends in these financial metrics quarterly and annually. The top line of the monthly profit and loss template excel refers to a company's revenues or sales. 'Top-line growth' refers to an increase in gross sales or revenue, which in turn will have a positive downstream impact on the company's overall financial performance.

radiology center financial forecasting model Top Revenue

Business Top Expenses List

Top line and bottom line are two of the more common jargon used in Finance. These are also two of the more important numbers in a company's projected profit and loss statement . Investors and analysts pay special attention to these numbers and their respective trends from period to period because they are indicators of a company's potential for success. The top line of the projected profit and loss statement refers to the total revenues or gross sales of a company. When the phrase 'top-line growth' is used, it means that the company is experiencing an increase in total revenues. This, in turn, is expected to positively impact the rest of a company's financials and overall performance. On the other hand, the bottom line refers to the net income. When there is growth in a company's bottom line, it means that there is growth in a company's profitability, net of overhead expenses.

radiology center startup financial model template excel Top Expenses


Excel Financial Report

This three way financial model automatically generates all your key annual startup financials template for you! It is simple to use and follows the assumptions you provide. Input the details of your assumptions into our ready templates and let our three statement model template do the rest!

radiology center business plan financial template three key financial statements

Monthly Profit And Loss Template Excel

Today's projected projected income statement for new business is an extremely important tool with which business owners can record not only the financial performance of the radiology center. The statement assumes a business' income and expenses for the next few years. Monthly reporting provides projections for the longer term, which will help you build a strategy to increase revenue.

radiology center financial projection template p&l excel template

Cash Flow Model Excel

The cash flow forecast template excel reflects your three way financial model ability to manage cash streams and generate enough cash to pay off liabilities. Banks want to be sure that your finance projection will have enough cash to pay off the loan.

Radiology Center Financial Excel Template Pro Forma Cash Flow Projection

Projected Balance Sheet For Startup Business

We included the projected balance sheet template since it is also a vital report for every business because this will show all the current and long-term assets, along with liabilities and equity of the business. The pro forma balance sheet template excel provides vital information required to calculate various ratios.

radiology center financial plan excel pro forma balance


In order to stay on top of your business, you need to stay ahead of cost and expenditure planning, especially start-up costs - an essential component of every radiology center financial planning model. All costs, but especially start-up costs, require constant vigilance and vetting; hence our radiology center startup budget has special Pro-forma templates that allow users to quickly and clearly see funding vs. expenditure levels, which help avoid major financial deficits and misallocation. The more you use our radiology center startup budget, the better your results will be.

radiology center business plan Expense Assumptions

Identify cash gaps and surpluses before they happen

Forecasting your future cash balance helps you see well in advance when you may have a cash deficit that could hurt your business. startup cash flow statement will give you enough time to take action to prevent a crisis. It will enable you to access better loan rates or speed up incoming payment to bridge the gap. On the other side, if you know ahead of time that the large lump of cash will lay in your bank account within the next three months. In this case, you might need to explore options to reinvest it in your business to drive growth.

CAPEX Expenditure

A development costs ('CAPEX' for short) table reflects the company's expenses, either cash or credit, on purchases of goods that are capitalized on the pro forma balance . Such capitalized expenses, the company does not reflect directly in the p&l excel template as expenses, and such expenses are considered as an investment in the company's expansion.

radiology center financial plan template capital expenditure budget

Loan Financing Calculator

The loan amortization schedule template in this budget financial model reflects the schedule of repayment of the loan. It shows detailed information about the company's periodic payments or installments that comprise of principal amount and an interest component. These elements are shown in the loan amortization schedule template for the period till the end of the loan term or up to which the full amount of the loan is paid off.

radiology center five year financial projection template Debt Inputs


Performance KPIs

For start-ups, the cost of recruiting new consumers, is an important financial indicator, and it should be included in our startup financial plan template. The overall cost of marketing divided by the number of consumers acquired throughout the year is the cost of obtaining new customers.

radiology center business plan Performance KPIs

KPI Benchmarks

For benchmarking study, this startup financial plan has a special benchmark tab. The benchmarking research involves the analysis of a company's performance compared with other company's performance in the same industry. The financial benchmarking study uses a company's productivity, efficiency, and performance.

radiology center bottom up financial model KPIs Benchmark

Cash Burn Rate Calculation

Our radiology center financial modelling excel template automatically creates cash runway based on the forecasted revenues and expenses that, in their turn, show net loss, net profit, cash on hand, and break even point excel . You can also forecast funding requirements using a set of parameters around funding (e.g., equity, debt, grants) and expected runway to raise (for example, 18 months of forecasted expenses).

radiology center financial model for startup burn rate for startups

Liquidity KPIs

Accounts Payable Turnover (APT). The account payable turnover is a metric used in financial plan startup that shows the efficiency of the company to pay its debts. It quantifies the rate at which the company pays off its suppliers. Also, it shows the frequency of the paying off payable accounts within a certain period.

radiology center financial projection startup Liquidity KPIs


Startup Valuation Model

All businesses always caries risk therefore we included the seed valuation sheet. So, it will help you to know at a glance the NPV in excel, IRR, and return on invested capital (ROIC). Lastly, this financial model business plan includes all metrics that determine the sustainability of the business. Since the sheet contains aggregated customer data, this helps to predict future cash flow forecasting model excel .

radiology center financial projection startup seed stage valuation

Cap Table Startup

Cap Table is necessary for start-ups and companies to evaluate and analyze the number of securities and to make a calculation of the shares between all investors in the company, considering the monetary amounts they paid for those shares.

radiology center startup financial projections simple cap table

Sale of company share

Do you want to sell a share in your radiology center? If yes, you might be interested in the full version of our financial model template for business plan for a radiology center with a set of financial statements format and additional calculations. A sale of a company share is an important business decision, but sometimes there may be challenges for business owners: - It may be difficult to get the company's value to set a reasonable price for its share. - Building a comprehensive valuation report is difficult for non-financial persons. - Estimating the company's value is a complicated process that includes many complicated calculations. For this reason, we think that you might be interested in the full version of our financial model template excel for a radiology center. This template has all business financial statements and additional calculations designed especially for radiology centers. You will find inside proformas for all financial reports and other calculations you may need for the financial valuation and preparation to sell the company's share.

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"We recognize the profound and lasting impact these failures have had on communities of color and Black radiologists," the society's board wrote Thursday. 

Walmart Health retail care clinic

Each of the new “state of the art” facilities will stand at about 5,750 square feet, staffed by doctors and offering the full gamut of healthcare services. 


For instance, income does not have the same influence on outcomes as other populations, according to new analysis of Medicare data.

Concussion brain

There is little value in deploying CT, MRI or X-ray to diagnose mTBI, experts note, and it may instead result in harm and excess costs.

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The Facilitating Innovative Nuclear Diagnostics Act of 2023 would eliminate barriers to nuclear medicine, supporters charged. 

breast radiologist breast cancer mammography

Providers must be aware of age and how it impacts a patient’s care pathway after an MRI or other scan, experts wrote in  JAMA Surgery. 


Worried that AI is coming to take over radiology jobs? Instead, a recent paper suggests, radiologists should start using it to their advantage.

Around the web

There are a number of well-intended recommendations for preventing MRI injuries, but many of them stop short of implementing safety  requirements .

Caption Health has been a major player in the cardiac imaging space in recent years, gaining attention for its AI-powered echocardiography solutions. 


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  1. How to Start a Diagnostic Center

    In fact, for most business owners find that starting with one or two modalities and growing over time is the best strategy. If you want to open and operate an MRI Center, then that could be perfectly viable. The cost of starting an imaging center will vary with your specific business plan. Where Is The Best Place To Start A Diagnostics Center?

  2. Where & How To Start an Imaging Center

    For your radiology center business plan, Imaging center profitability may be on a long-term upward trend, but with healthcare reform and economic changes, there are no guarantees. Is it worth the risk? The only way to answer this is to do the research specific to your situation and location. Starting an imaging center is not cheap.

  3. How to Start a Medical Imaging Business

    The process of writing a business plan for your medical imaging business can be grueling. If it's comprehensive and well-written, however, your business plan will serve as a strategic anchor point and a calling card for external stakeholders. After you have written you plan, you'll also need to develop a strategy for your next steps.

  4. Radiology Center Business Plan Financial Model

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    Radiology Business delivers news and content with a keen focus on fiscal, operational, managerial and other economic perspectives. Our mission is to offer insight and guidance for hospitals, health systems and imaging centers to lead their teams, enhance care delivery and succeed in a value-based environment.