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How to Write a Milk Tea Business Plan

Milk Tea Business Plan

Before you can start your milk tea store, you will need a plan.  The main purpose of writing a business plan is to show that you have clearly thought out your business ideas, evaluated the competition, know the costs of running your business and the potential profits, and fully understand the risks of opening a bubble tea shop. When you write a Milk Tea Business Plan, you want to follow a specific format and show your investors that you are organized, responsible and know every aspect of your potential business.  The SBA has some guidelines you can follow here.

Also, don’t worry if you don’t have formal writing experience– We’ll briefly break down each of the sections you’ll want to include in the business plan for your milk tea shop so that you can clearly communicate your business goals and aspirations to banks if you need a loan , investors or to your business partners.

What’s in a Bubble Tea Business Plan?

Business plans can differ on a case-by-case basis, but generally speaking, you’ll want to include each of the following sections:

Executive Summary

This is the 200-hundred-foot view of your business plan where you briefly describe your brand, your store, and why you know you will be successful at opening a bubble tea shop.   You’ll want to keep everything clear, concise, and to the point. Anyone should be able to gain a basic idea of your business model, what you create, and how you plan to grow by reading through your executive summary.

BubbleTeaology will be an amazing Milk Tea Shop in Chicago, IL.  The modern design will fit into a 500-foot square location that is newly constructed in ABC Shopping Mall.  BubbleTeaology will be conveniently located in the food court, which receives over 10,000 weekly shoppers and potential customers.  Our colorful shop, smiling employees, and authentic Bubble Tea will entice customers to try our expansive menu where we offer premium Milk Tea made with 100% Taiwanese Ingredients. The executive summary should be 1 to 2 pages, and if you’re stuck on this one, you can write it last.


Here you describe why your bubble tea shop should exist.  Are you the first one in the area?  Do you have a unique selling proposition or background that suits you to sell milk tea and outperform the competition?

This is a great time to get into the specifics. Oftentimes, creating a business plan can help you discover key weaknesses in developing your business before putting it into action. A great way to realize your unique value prop is to seek out comparable businesses in your area and note what’s lacking. How can you take the baseline of each boba shop in your area and make it 10% better? What about your menu is different than other competitors? 


This is how you’re going to get everything done.  How will you secure your lease, build your store, train your employees, and source equipment and supplies?  Also, how will you establish and build your brand, get new customers and keep existing customers coming back for more? 

The execution section should also include your plan for your business 3, 5, and 12 months into the future. Have a basic idea of what specific actions you can take to promote your business after opening day. Having a social media plan is essential since 71% of small to mid-size businesses use these apps as a part of their marketing strategy.  Be realistic about your timeline. A couple of items are bound to stray from the original plan, but don’t let that derail your progress. It may be helpful to create dates that have a range of dates rather than a fixed deadline so that you can easily adjust your timeline as needed. 

Team and Company: 

Your team and company will all start with you, but you won’t be able to do everything by yourself.  Investors want to be confident that you can find, train and hire great employees who will make sure your Milk Tea Business Plan is a success. Here you will also want to go further into how your brand was created and why it is going to crush the competition!  Here are some tips on how you can design your logo and establish your brand.

You will also need to determine what you want your team to carry with you as a part of your brand’s philosophy. What principles should each employee keep in mind while on the clock?  How do you want each employee interaction to enhance the customer experience?  Ironing out these details ahead of opening day will help ensure consistent, positive customer interactions across the board.

Financial Plan: 

Financial plans are crucial to banks and investors.  How are you going to make sure that your business makes a profit?  You will have both fixed and variable costs in your business.  The fixed costs will be things like your rent which will not change every month.  Variable costs will depend on how much business you’re doing and will change every month. 

For example, you might need 2 employees working at a time to start out, but once things get busy, you will need more, and this variable cost will increase. You will also need to calculate your costs and profits.  The best way to do this for a bubble tea shop is to think about your costs/cup and how many cups you need to sell a day to first break even and then make a profit. While writing a business plan for your milk tea shop can seem like a daunting task, it will also help you organize and clarify your ideas.  Not only will this help potential investors, but it will help you and give you the best chance of success.

While making all of these calculations upfront can feel tedious, it’s bound to save you more money in the long run. Plus, forming this foundational structure only becomes more difficult when you throw in the complications of having to run a business, so do as much as you can before opening up shop to save yourself some headaches. 

Writing Your Milk Tea Business Plan

will help to solidify your own vision for your boba tea store.  It will also be necessary to show to any investors or partners that you may have.  Also, if you require a loan from a bank, then a business plan is an absolute must.    A clear business plan also provides value by making it evident what gaps you need to fill currently and what you’ll need to focus on in the near future. Hopefully, this article has given you a basic overview of how to build the foundational plan for your business from the ground up.  

While all of these sections are important to include in your Milk Tea Business Plan , don’t forget to put some thought into the presentation of your PowerPoint or pamphlet.  Remember, your business plan will be shown to investors, so first impressions are crucial. Hopefully, this guide makes it easier for you to create a clear plan for your budding boba tea shop.

Once you have your business plan created, then you will want to think about where to get your bubble tea machines , custom products , wholesale ingredients , and how to design your bubble tea store .

Want a head start? Click here for our fully formed example bubble tea shop business plan!

Check out our articles: Are You Opening A Bubble Tea Store? and 5 Reasons Bubble Tea Shops Fail

Sign up below to receive our free ebook on how to open a bubble tea shop to get some more ideas!

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sample business plan for milk tea shop

Strategic/Operational Business Plan

Bubble Tea Shop Business Plan Template

MAR.21, 2018

Bubble Tea Shop Business Plan Template

Do you want to start bubble tea shop business?

Starting a bubble tea shop business is very easy and extremely profitable as well. If you don’t know how to open a bubble tea shop, just go through this milk tea business plan template. It will guide you through everything which you need to know for starting this venture. The first thing you should do is to develop a comprehensive plan for your tea room business model . The business plan will not only help you in startup but it will also help you in taking important decisions for your company over the next years. In case you don’t know how to write a good milk tea business plan, we are providing a detailed milk tea business plan template of a bubble tea shop startup ‘Sam’s Stop’ to help you avoid the trouble of making a plan yourself.

Executive Summary

2.1 the business.

Sam’s Stop will be a licensed and ensured tea shop located in Downtown Manhattan. We will be strategically located in the most suitable place for opening a bubble tea shop business plan.

2.2 Management

The business will be solely owned and operated by Sam Kin who is a graduate from Harvard University and is known for his sharp business acumen and exceptional management skills. Sam will hire a small team comprising of chefs, waiters, assistants and cleaners for operating and managing the shop.

2.3 Customers

Our customers will primarily be the residential community living near our shop. We will offer high-quality and healthy tea latte, milk tea, fruit flavored tea, brown sugar milk, macchiato and slush to our esteemed customers.

2.4 Target of the Company

Our primary target is to become the best tea shop in the New York City within next 3 years of our launch. Our secondary target is to achieve the net profit margin of $10k/month by the end of the first year, $15k/month by the second year, and $25k/month by the third year.

milk tea business plan template

Company Summary

3.1 company owner.

Sam is a business graduate of Harvard University. After completing his Bachelor’s, he worked with a couple of fast food restaurants at executive positions. He is known for his sharp business acumen and exceptional management skills.

3.2 Why the Business is being started

The main motive behind Sam starting a bubble tea business plan is his intense passion for tea room business model . Sam has exceptional business skills and this venture is just his first step into the business world. Within next three years he plans to open five more bubble tea spots in different cities, and after that, he will move towards business plans for restaurants . So, this venture is where Sam will enter the corporate sector.

3.3 How the Business will be started

Sams’s Stop will be launched in a 200-square-feet shop located in the main commercial market of Downtown Manhattan. The shop was previously used as a grocery store, so a lot of work needs to be done for turning it into a tea shop. The company’s financial experts have forecasted following costs for the start-up:

tea room business plan template pdf

The detailed start-up information is as follows:

Services for customers

It is wiser to plan your services or menu before you think about how to start a milk tea business plan template. You can only plan subsequent things after you know what you will be providing to your customers. Sam’s Stop will offer following products to its customers:

Marketing Analysis of bubble tea shop business

The most important component of an effective milk tea business plan is its accurate marketing analysis that’s why Sam acquired the services of marketing experts to help him through this phase. It is only after this stage that a good bubble tea business plan template could have been developed. After identifying the local market trends in Manhattan, the marketing experts and analysts also helped him in developing the bubble tea marketing plan.

5.1 Market Trends

As for a general trend, the market demand for bubble tea businesses is on the rise. Bubble tea is one of the most popular drinks with Americans. The biggest reason behind the popularity of this bubble tea shop business plan template is that people are becoming more health conscious day by day.

As a result, people have started avoiding carbonated drinks and have leaned towards healthy alternatives such as smoothies, slushes, milk and fresh fruit juices. That’s why the number of bubble tea shops has been increasing during the last few years. In short, this industry has a lot of potential and even a small bubble tea shop can yield immense profit provided that you successfully plan it and target your customers.

5.2 Marketing Segmentation

Our marketing experts have identified following type of target audience which can become the potential customers of our tea shop.

Bubble Tea Shop Business Plan - Market Segmentation

The detailed marketing segmentation comprising of the company’s target audience is as follows:

5.2.1 Working Community:

The first category includes the workers and employees who work in the businesses or offices located in the vicinity of your milk tea business plan template. This group leads a strenuous life, burdened with plenty of work and thousands of matters to think upon. It has been observed that this group often takes soft drinks, especially coffee and bubble tea to take a break from their hectic routine. Our tea shop will be the perfect place for them to rest while on their way home.

5.2.2 Residential Community:

The second group of our target customers will be the community residing in the vicinity of our restaurant. Bubble tea is one of the favorite drinks of American teens so we hope to have a lot of sales due to them. Not only teens, adults and middle-aged people also love smoothies, slushes and fresh tea due to health benefits, that is why we classify this group as our second target group.

5.2.3 Passers-by:

The third category includes those people who do not live or work near our tea room business model  but have come to the area for any business purpose or commercial activity. We also hope to attract these passers-by with our economical and delicious smoothies, milkshakes and tea. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business targets are as follows:

5.4 Product Pricing

After considering the market demands, we have priced all our products in the similar ranges as of our competitors. Our product pricing is as follows:

OGScapital was great working with.

OGScapital is the company I had recently worked with on business plan development. The assigned project manager was very diligent, hard-working, clearly understood set tasks. The project was done before set deadlines, which was even more pleasant for me. I definitely recommend OGScapital as a team of real professionals.

Sales strategy is also an important component of a bubble tea shop business plan template and hence it must be developed with great care and attention must be paid to every detail.

6.1 Competitive Analysis:

We have a really tough competition because bubble tea shops are nearly everywhere in Manhattan but none of our competitors is offering as much high quality and delicious drinks as ours. Our high-quality, healthy and economical drinks, combined with the unparalleled customer service of our staff will give us an advantage over other tea shops in the region.

6.2 Sales Strategy

We will target our customers by following three ways:

6.3 Sales Monthly:

milk tea business plan - Sales Monthly

6.4 Sales Yearly:

tea business plan Business Plan - Sales Yearly

6.5 Sales Forecast

Our forecasted sales pattern is given in the following column chart:

bubble tea business plan Business Plan - Unit Sales

The detailed sales forecast is given in the following table:

Personnel plan

It is highly advisable to prepare a personnel plan before you think about how to start a milk tea business plan templated bubble tea shop since it is one of the biggest contributing factors of the success of any business. The personnel plan of Sam’s Stop is as follows:

7.1 Company Staff

Sam will act as the CEO of the company and will initially hire following people:

7.2 Average Salary of Employees

Financial plan.

The final thing to do before you think about how to open milk tea room business model is to develop a comprehensive financial plan which will cover the detailed costs of startup.

8.1 Important Assumptions

8.2 brake-even analysis.

Bubble Tea Shop Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Bubble Tea Shop Business Plan - PROFIT MONTHLY

8.3.2 Profit Yearly

Bubble Tea Shop Business Plan - PROFIT YEARLY

8.3.3 Gross Margin Monthly

Bubble Tea Shop Business Plan - GROSS MARGIN MONTHLY

8.3.4 Gross Margin Yearly

Bubble Tea Shop Business Plan - GROSS MARGIN YEARLY

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

Bubble Tea Shop Business Plan - Projected Cash Flow Diagram

The following table shows the projected cash flow:

8.5 Projected Balance Sheet

The following table shows projected balance sheet:

8.6 Business Ratios

The following table shows data about business ratios:

Download Bubble Tea Shop Business Plan in pdf

OGScapital also specializes in writing business plans such as a business plan for a sandwich shop , business plan of coffee shop , business plan of a butchery business startup , donut shop business plan , business plan for a grocery store , restaurant business plan templates and etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

sample business plan for milk tea shop

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Bubble Tea Business Plan Template

Written by Dave Lavinsky

bubble tea business plan

Bubble Tea Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their bubble tea companies. 

If you’re unfamiliar with creating a bubble tea business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a bubble tea business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your bubble tea business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a bubble tea business or grow your existing bubble tea company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bubble tea business to improve your chances of success. Your bubble tea business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Bubble Tea Businesses

With regards to funding, the main sources of funding for a bubble tea business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for bubble tea companies.

How to Write a Business Plan for a Bubble Tea Business

If you want to start a bubble tea business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your bubble tea business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of bubble tea business you are running and the status. For example, are you a startup, do you have a bubble tea business that you would like to grow, or are you operating a chain of bubble tea businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

Company Overview

In your company overview, you will detail the type of bubble tea business you are operating.

For example, you m ight specialize in one of the following types of bubble tea businesses:

In addition to explaining the type of bubble tea business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

Industry Analysis

In your industry or market analysis, you need to provide an overview of the bubble tea industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the bubble tea industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your bubble tea business plan:

Customer Analysis

The customer analysis section of your bubble tea business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals and families or friends. 

As you can imagine, the customer segment(s) you choose will have a great impact on the type of bubble tea business you operate. Individuals may respond to different marketing promotions than a group of friends,, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r bubble tea businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes coffee houses, tea shops, or other beverage services. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bubble tea business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f bubble tea company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide membership cards for frequent bubble tea buyers, desserts with bubble tea selections, or other types of infused teas? 

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your bubble tea company. Document where your company is situated and mention how the site will impact your success. For example, is your bubble tea business located in a busy retail district, a business district, or a standalone tea house? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your bubble tea marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your bubble tea business, including answering calls, testing and sampling new bubble tea recipes, paying vendors, and maintaining your shop or mobile tea service. 

Long-term goals are the milestones you hope to achieve. These could include the number of customers you plan to serve within 6 months,, or when you hope to reach $X in revenue. It could also be when you expect to expand your bubble tea business to a new city.

Management Team

To demonstrate your bubble tea business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing bubble tea businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a bubble tea business or successfully running a small medical practice.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 30 guests every day, and/or offer family discounts ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your bubble tea business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bubble tea business:

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your 5-year business lease or a list of unique tea infusions you’ve created for the market.

Writing a business plan for your bubble tea business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the bubble tea industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful bubble tea business.

Bubble Tea Business Plan FAQs

What is the easiest way to complete my bubble tea business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your bubble tea business plan.

How Do You Start a Bubble Tea Business?

Starting a bubble tea business is easy with these 14 steps:

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Bubble Tea business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

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Tea Room Business Plan

Start your own tea room business plan

Jasmine Teahouse

Strategy and implementation summary.

We will combine heavy print advertising with special events and targeted promotions to introduce Simsbury’s residents and tourists to Jasmine Teahouse, and to premium teas in general. Repeat sales depend on consistently high quality products and service. We will thus train every part-time teatender in the proper storage, brewing, and serving of our 52 kinds of tea.

Our teas and chocolates are offered at a price premium that discourages customers seeking cheap, low-quality goods. This not only enhances the feeling of prestige customers get when patronizing our teahouse, but also ensures that customers will have similar expectations of service and quality, based on their socio-economic class. The status and sophistication indicated by suggesting an outing to Jasmine, or a gift basket with our logo on it, will soon become valuable in themselves.

5.1 Competitive Edge

Key Competitive Strengths

Competitive Weaknesses

Our primary weakness is that we are a new business competing against established chains, for customers who may not know how great our products are. To significantly build sales, we must not just find new customers – we must take customers away from existing stores and from their coffee-drinking habits. We can accomplish this only by offering a superior selection of teas and chocolates, and focusing on high-quality service and full service delivery.

5.2 Marketing Strategy

Our marketing strategy needs to accomplish two things: first, to make potential customers aware of Jasmine Teahouse’s opening and location; second, to educate potential customers as to what a teahouse is, and why it is so wonderful. Clearly, with committed tea drinkers, the first will suffice. However, for the rest of our target market, we must strategically define ourselves as the answer to the many different things each group is seeking. Our highly visible location in the historic shopping district of downtown Simsbury will encourage walk-in traffic.

The marketing budget will not exceed 3% of our gross annual sales.

Tea Drinkers Appeal to their gourmet palates:

Socializers Appeal to their sense of prestige and good taste. Within the local market, we will initially target women looking for an intimate social gathering space. A cozy chat over a cup of tea is just right for exchanging gossip, planning outings, or simply relaxing and pampering oneself.

Gift Buyers Focus on our wide gourmet selection and convenient location: 

5.3 Sales Strategy

Because Jasmine Teahouse is a new entity, we understand that we will have to prove our company’s worth to upscale tea and chocolate buyers in order to earn their respect and business. Our Sales Forecast depends on establishing a loyal customer base who visits our teahouse at least once every month; we expect a few committed tea drinking “regulars” who will come in more than once a week. In order to achieve this kind of repeat business, every customer, whether on the first visit or their hundredth, will be treated graciously and with respect.

Part of our mission is to educate our customers about tea and tea brewing; however, this must only be done in a respectful fashion. Our knowledge is a resource, and must never be used to make a customer feel uncomfortable or ignorant.

Tea Profiles In addition to our extensive menu describing all 52 teas, the Greys have developed a “Tea Profile” card for new tea drinkers, or customers looking to broaden their tea experience. These cards include questions about taste preferences which will help our teatenders guide the customer to a tea they will enjoy. Our teas vary widely in taste, aroma, smokiness, fruit, and pungency, and very few people will enjoy them all equally. A customer who finds his or her personal tastes met is much more likely to be a repeat customer than one who simply orders a popular tea.

“Tea Tasting” Plates Every week we will offer a different selection of our teas as a “tasting:” 4 to 5 small cups of different teas, labeled and described, with appropriate pastry accompaniments. These plates will allow customers to try new kinds of tea without committing to a full pot. These tastings will be priced at 1 1/2 times the price of a regular pot.

Special Events In addition to our monthly tea tasting parties, Jasmine Teahouse will offer customers the option of reserving the entire teahouse for a party or special event. We anticipate business for bridal and baby showers, as well as a few children’s birthday parties.

5.3.1 Sales Forecast

The following table and chart give a highlight of our forecasted sales. We expect sales to start off conservatively and increase extensively during the Christmas, Valentine’s Day, Easter and Mother’s Day holidays.

Jasmine teahouse expects average sales of just over $16,000 per month for the first year, as we build name recognition and status in the community. In the second and third year we look to see increased sales of roughly 10% per year, as we gain a larger percentage of the market share and increase our customer base beyond Simsbury and into the connecting towns.

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Home » Business ideas » Food Industry » Bubble Tea Shop

How to Write a Bubble Tea Shop Business Plan [Sample Template]

Are you about starting a bubble tea shop ? If YES, here is a complete sample bubble tea shop business plan template & feasibility report you can use for FREE . Bubble tea is a tea that is sweet and refreshing and that originated in the early 1980s in Taiwan.

There are different names by which bubble tea is known and they are pearl milk tea, boba tea, and Zhen zhu nai cha. Bubble tea is so named because of bubbles that were produced during the shaking process when the tea is being made; also, another reason is its bottom cup which is shaped like a dome.

This Asian drink usually has little balls that are squishy – tapioca pearls – in nature and goes through the drinker’s straw. Going into the bubble tea business requires the entrepreneur to be innovative and creative when mixing blends or thinking up base for the tea.

However, as this is not a popular business you will need the help of a business consultant to help you conduct a market research on the viability of this business. It is from the findings of the consultant that will help you determine if the business is worth starting up or if it should remain just a business idea. After getting positive feedback from your business consultant, you will need to write a business plan for your bubble tea business

A Sample Bubble Tea Shop Business Plan Template

1. industry overview.

Even though Americans are regarded as a coffee society, bubble teas are fighting to ensure that they grab the attention of the American and make them switch to drinking bubble teas. The tea which originated from Taiwan in the early 1980s have seen people who are health conscious dump their other drinks for it.

According to a data report collated by Foursquare, the bubble tea business has increased in popularity as more people were visiting bubble tea stores in 2015 to get or drink bubble teas or to buy the ingredients that would enable them make their own bubble teas at home.

However, even though more people are now switching over to bubble tea, it is yet to reach the scale of some giant coffee stores in the united states of America. Coffee chain stores like Starbucks and Dunkin’ Donuts for instance have over 13,000 and 8,000 stores respectively in the United States of America.

There are also existing tea stores in the United States but they sell non-bubble tea and are yet still far behind the coffee stores, this fact makes it hard for bubble tea to grab a strong hold of the market, as the few bubble tea stores do not have a strong brand presence.

According to statistics, Americans are more of a coffee than tea people, drinking 8 fluid oz. of coffee per day, and only one-third of tea. This fact also places bubble tea on an uncertain level, as it would be hard to break the American coffee tradition.

However, this is not to say that all is doom and gloom for bubble tea, as most beverage drinkers point to the fact that bubble teas offer a refreshing variety as it can be a smoothie or a tea. Also, the fact that there is no caffeine in bubble tea makes it a favorite for those who do not want caffeine in their beverages.

In the United States of America, bubble tea stores are mainly located in the West Coast due to the large number of Asian and Asian-American communities. For instance, in most Asian restaurants in Los Angeles, bubble tea products are often on the beverage menus.

Even though, most of bubble tea’s  growth are mainly concentrated in few regions, there is still room for growth, especially as the attention of the media has been caught and as well as much is being done on social media platforms to promote bubble tea.

2. Executive Summary

Due to the fact that bubble teas have started gaining wide acceptance in the United States of America, we are establishing our bubble tea business so as to offer our various customers quality tea as well the choice of having different flavors. We have our customized truck in place to cater to all our customers in parks, and other public places.

Our bubble tea business is located in a strategic location that is not saturated thereby offering us the opportunity of attracting more customers. Also, we are located in a place that is easy for customers and employees to conveniently have access to.

We have carefully considered our competition here in Mississippi and are rest assured that we would stand out from them due to our quality products and services with affordable pricing and also due to the fact that we have laid down publicity strategies that will be effective in making us stand out once implemented.

Due to the fact that we intend to serve our bubble tea in different varieties and also that we believe in having a professional package, we are therefore investing in specialized bubble tea making equipment such as shakers, sealers, and an electric induction heater. We also have invested in quality small equipment such as stirrers, sugar dispensers, tea jubs and a Point of Sale (POS) Machine.

Even though bubble teas are a specific niche, there are still different flavors that our customers can choose from; this is why we have developed a menu that will accommodate different bubble tea flavors to accommodate any of our customers’ wish.

Because we know how important it is to use only quality equipment in making bubble tea , we intend to source for our ingredients from Taiwan. Our purchasing manager has carried out the necessary research on this and has identified quality suppliers and vendors that fit our budget.

Our employees are the face of the business and so we not will only pick competent employees to help run the business but also be able to communicate the brand effectively to our customers. Also, our employees will be trained on how to make bubble tea that are of Teelicious’ standards.

Teelicious Bubble Tea is owned and operated by two sisters Jackie and Robin Turee. Jackie owns a degree in Business Management, whilst Robin has experience in the beverage industry. Both will be bringing their experience and expertise to bear on the business.

3. Our Products and Services

Teelicious Bubble Tea is a tea establishment that deals in all flavors and types of bubble tea. We will sell our bubble tea as a bottled beverage ready-to-drink product. Our bubble tea will be an unusual substitute to traditional tea whilst still providing all the best experience to our different customers.

Teelicious Bubble Tea’s intention is not to make only revenue but also to make sure we have a healthy margin always. Also, we do not intend to sell bubble tea alone as we intend to deal in various products that are associated with bubble teas as well as offer services that are in line with bubble tea and any other bubble tea related business that is permissible under the laws of the United States of America.

Therefore some of the products and services are;

4. Our Mission and Vision Statement

Our Business Structure

Teelicious Bubble Tea is a tea company that has been established to make profit as well as favorably compete with its competitors; however, for this to be achieved, we have to ensure that we get our business structure right, as this will go a long way into determining if we will achieve our goals and objectives or not.

Therefore, in getting our foundation right, we intend to get competent and experienced staff that thoroughly understand this business and also have the experience necessary to help us achieve our goals and objectives. The employees we intend to hire must also understand our core values, what we stand for and also be able to communicate this effectively to others as well as to the lower cadre staff.

Due to the fact that we intend to make, sell and serve bubble tea as well as certain ingredients that would be needed for those who intend to make this tea for themselves, we would need several employees assigned to different positions that will cover all the products and services we intend to sell here at Teelicious Bubble Tea.

Below is the business structure that we intend to build at our Teelicious Bubble Tea company;

Chief Executive Officer

Quality Assurance manager

Human Resources and Admin Manager

Purchasing Manager


Inventory Manager

Store Manager

Marketing and Sales Team

Customer Service Executives

Truck Drivers

5. Job Roles and Responsibilities

6. SWOT Analysis

The bubble tea business is a great business concept that will see us creating a niche and become recognized in the market. However, due to the fact that we pride ourselves on professionalism, we have decided to hire a business consultant to critically look at our business concept and let us know if we have any chances of survival in this business.

The business consultant intends to use the SWOT ( Strength, Weakness, Opportunities and Threats ) analysis to determine what we were likely to go through in the course of starting and running the bubble tea business in Mississippi. Below is the result that was gotten from the analysis that was conducted on Teelicious Bubble Tea;

There are several strengths which we possess and which will be beneficial to our bubble tea business. First off, we have a strong distribution channel which will ensure that our bubble tea penetrates and is in reach of our customers who are far away.

Secondly, we have employed efficient and competent employees who understand the beverage market and know what it will take to take us to the top. Also, our owners who have the required experience needed to ensure that we become the brand we intend to be.

Our weaknesses stem from the fact that this is not a known segment and so there will be more difficulty breaking into this market and attracting the needed customers especially from the carbonated drinks share market. Also, we would be battling with other healthy drinks in the market in order to create an identity and stand out.

We have several opportunities that are available to us and they abound in the fact that we intend to continually introduce new products and innovations. Also, we are building a brand that we want to ensure is attractive to global investors and partners.

Due to the fact that every business experiences threats, we expect to experience strong competition from new competition in same location or around us. Also, we also expect issues such as people claiming to have health issues from taking our product.

Regardless of the threats we are going to face, we are optimistic that we would come out tops as we have laid down strategies to ensure we are proactive to these issues.


More people are now health conscious and so there are less people going for carbonated drinks and more people going for healthy alternatives such as smoothies, milk and fresh fruit juices. This has caused more already established carbonated drink companies to go into the production of these healthy alternatives so as to maintain a share of the target market.

Even though this trend barely touches the bubble tea market but anyone in this business will need to be proactive as regards researching new flavors and types that will excite the existing customers while attracting new customers to patronize the business.

Another trend in the bubble tea business is the fact that most bubble tea businesses have gone beyond just making and selling bubble teas to customers , but they have also come up with recipes and DIYs for customers who would want to make these bubble teas for themselves at home.

Also, to garner more publicity for bubble tea, most bubble tea stores have gone beyond selling these tea in basic stores but have ensured that the tea is now sold via van to people in the parks and in other public places, this has raised awareness for bubble tea.

The fact that we are living in an internet age has a great impact on any business particularly the bubble tea business. The website is a good place to advertise and promote bubble tea, as well as social media platforms such as Instagram, Facebook, and Twitter. Also, there are now mobile apps that will allow customers know when there is a new recipe, and also provide tips and advice and even information regarding bubble tea.

8. Our Target Market

As more people are getting increasingly aware of what they take in and are conscious about their health, more people are shifting towards healthy drinks and bubble tea is one of them. This means that there is a huge target market waiting to be grabbed.

Our competitive advantage

Our aim of starting Teelicious Bubble Tea is to ensure that we are the preferred bubble tea business in Mississippi and in the whole of the United States of America. We have our set strategies that will ensure that we can not only make our intended profit but also that we can favorably compete with our competitors.

It is for these reasons that we have drafted several competitive advantages that will enable us remain unique and also set us apart from other bubble tea competitors.

Our first competitive advantage is to ensure that our bubble tea truck gets customized with a vending machine as this will allow us have prepared bases in place and also serve our customers in public places without wasting their time. Our truck will also be well equipped with POS Machines for those who do not have cash on hand to pay.

Another competitive advantage we have is the fact that we are constantly churning out new recipes that will create different flavors and type of the bubble tea. We want our customers to remain intrigued with the different flavors that we have to offer. Asides, from the different flavors we intend to offer, we also intend to ensure that the ingredients used in making our bubble tea are of top quality.

Another competitive advantage we have is our excellent customer service which we offer to all our customers. We know how important having loyal customers are to a business and so through our strategy, we intend to retain more than 80% of our customers while also aiming to attract new ones through our publicity and advertising strategies.

Finally, we have the best employees that are not only experienced but competent as well. We intend to make sure that our employees are not only paid adequately but that they also undergo continuous training that will ensure that their skills are enhanced.


Teelicious Bubble Tea is a bubble tea store that has been established to make different flavors of bubble tea for our various customers and also to ensure that revenue is made and profit maximized from the different products we intend to make for our customers.

Teelicious Bubble Tea therefore intends to generate income by selling the following products to its customers;

10. Sales Forecast

The fact that people are now being conscious about what they drink is a testament to the fact that the demand for bubble tea is about to surge better than before.

This is why our offering of quality bubble tea, our different flavors as well as our positioning in the market has made us quite optimistic that we would not only generate enough revenue but that we would meet up with our target within a year of running our bubble tea business .

Having looked critically at the beverage industry, we have seen that the bubble tea is a great niche for us to go into and having analyzed our chances with the help of a reputable business consultant here in Mississippi, we are quite certain that we will not only grow but thrive in this market.

Our business consultant gathered data and information from the field to help us arrive at the following sales projections below. The assumptions are based on certain factors such as location and type of business. Below is the sales projection prepared on behalf of Teelicious Bubble Tea:

N.B : The above projections were done based on several assumptions as regards location and also what is obtainable in the industry. Some of the assumptions used in carrying out these projections were based on the fact that there won’t be any major economic downturn and that also there won’t be any arrival of a new competitor between the periods of projections.

Any change in these assumptions would likely lead to a change that could be either cause the sales projections to be higher or lower than the stated figures.

Deciding our marketing and sales strategy is very important to us as we understand that without marketing we will be unable to sustain the business and grow it to the level that we intend. Due to the importance of marketing and sales, we intend to conduct a thorough marketing analysis that will enable us understand the market we intend going into and the best way to penetrate.

Asides from helping us understand our target market, the marketing research would also help us better structure our business so as to be able to be proactive whilst dealing with our customers and their varying demands. Having the right marketing strategy would also help set us apart from our competitors and also allow us to favorably compete with them.

Not getting the marketing strategies right could lead to a lot of customers leaving and potential ones not willing to come in and so we have engaged the services of a reputable marketing consultant who not only understands the beverage market but is also knowledgeable on what to do to enable us have the customers that we might need for our bubble tea business.

The marketing consultant will work together with our marketing and sales team to ensure that all strategies drafted are effectively implemented as well as in accordance with our core values as a company. We also will not neglect the internet as a means to market our products and services at Teelicious Bubble Tea because we are aware of the wide reaching effect the internet has.

Therefore, the marketing and sales strategies that we intend to adopt for Teelicious Bubble Tea are;

11. Publicity and Advertising Strategy

The aim of conducting publicity or advertising for Teelicious Bubble Tea is to create customer awareness for our bubble tea and their related products, while also ensuring that we establish a brand that will become a top market leader in this segment of the industry. We therefore intend to explore every means of promoting Teelicious Bubble Tea to our customers – existing and potential.

Because we want very strong publicity and advertising strategies for our brand, we intend to engage the services of a top consultant here in Mississippi who has the reputation and experience that will be necessary for the growth of Teelicious Bubble Tea.

Our aim is to ensure that we are not only known in Mississippi but in the surrounding states and eventually in the whole of the United States of America. Therefore some of the platforms we intend to use in promoting Teelicious Bubble Tea are;

12. Our Pricing Strategy

When it comes to setting a price for a product, several considerations are taken such as the quality of the product, how much it took to produce the product and the running expenses incurred in the process of producing the product. There are variant powders and syrups that are used for bubble tea that are of different quality, and so the higher the quality of ingredients used, the higher the price would be.

Because we get most of our products from Taiwan, we also have to factor in shipping costs when setting the price for our bubble teas or the ingredients used in making the tea. We however would like to assure our customers that we intend to ensure that our bubble teas are very affordable and pocket friendly.

Also, in the first two months of business, we would give our customers a discount when they purchase our tea as this we believe will be a way of attracting more customers to our business.

Because we understand that our customers will want to have access to different payment options when they purchase from us at Teelicious Bubble Tea, we have come up with different payment platforms to accommodate all our various customers.

Therefore the payment options that will be made available to all our customers for any of our products and in any of our outlets are;

The above payment options were carefully chosen for us by our bank after a careful consideration on our kind of business, and will work with no hitches for any of our customers.

13. Startup Expenditure (Budget)

Every business needs start-up capital to be able to use in financing some aspects of the business till the business is able to sustain itself, and make profit. Therefore for our bubble tea business, we intend to spend most of our capital to stock up on raw materials, get a truck as well as pay our employees and the bills we might incur during certain points of running the business,

The key areas we therefore intend to spend our start-up capital on are;

From the above report, we would need an estimated amount of $250,000 to be able to start and successfully run our bubble tea business here in Mississippi. The amount basically covers our employees’ salaries and utility bills for a period of three months. It also covers overhead expenses such as bubble tea making equipment.

Generating Funding / Startup Capital for Teelicious Bubble Tea Business

Teelicious Bubble Tea is a family business run by two sisters, Jackie and Robin Turee. We want the business to be in the family and for that reason we have decided against going for external investors that might want to become partners with us during the course of generating capital.

We have therefore decided to limit our sources of capital to just this four sources. Below are the sources we intend to generate capital from;

N.B:  From our personal savings, we were able to generate the sum of $20,000 . We got the amount of $20,000 as soft loans from friends. We approached the SBA for a little that was approved for us to the tune of $60,000. We also have approached our bank for a loan of $150,000 and have submitted the necessary documentation and have been assured that our application will soon be approved; after all necessary documents have been checked.

14. Sustainability and Expansion Strategy

The aim of every business is so as to make enough revenue and eventually profit that will sustain the business throughout its lifecycle. To achieve this, certain factors such as having competent employees, minimizing cost and re-investment of profit as well as having loyal customers is very essential.

Not employing the right staff can be detrimental to one’s business, because not only will the staff not understand what it is the company wants to achieve but they will also not be able to meet up to the productivity quota that the company requires.

It is for this reason that we intend to employ only employees that are competent and also understand what we stand for as a company. We will ensure that our employees are adequately compensated both intrinsically and extrinsically.

As we continue to produce quality bubble tea for our customers, we know that overtime our running costs will be reduced a bit, allowing us to minimize cost and maximize on our profit, which we intend to re-invest back into the company so as to boost its bottom line, ensuring that we remain in business for a long time to come.

Finally, our customers are very important to us for without them, we wouldn’t be in existence, and so we are ready to listen to our customers’ feedback and complaints and ensure that they are promptly attended to. We also intend to ensure that our loyal customers are effectively rewarded with discounts and other incentives especially when they refer other customers to us.

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How to Write a Business Plan for Your Bubble Tea Shop

As with any other business endeavor, starting a bubble tea shop is not easy. With so many floating factors, aspiring shop owners can become lost before the process even begins. Writing a business plan can seem time-consuming and unnecessary, but the results may help paint a better picture of your store’s potential while dodging possible risks and pitfalls. Having a business plan can ensure a better understanding of your goals from prospective banks, sponsors, manufacturers and the marketplace and also serve as a strategic roadmap for your business.

How to Write a Business Plan for Your Bubble Tea Shop

Things to Keep in Mind Before Starting

Now that you understand the importance of a business plan , you should do your research on bubble tea and look over other business plan templates to jumpstart your own ideas. A good place to start is here . Another great resource is Small Business Administration , which provides counseling on creating a successful business plan. Make sure you set a casual but professional tone in your writing, so readers easily understand your message. Once you have a general grasp on what your business plan is, you can follow these next steps!

Executive Summary

First impressions matter, especially when it involves your business plan. This section should summarize your entire idea in an exciting way that makes the reader want to learn more. A strong executive summary includes a clear mission statement, your store concept and planned execution, and an overview of potential expenses and returns. Even though this is the first page to your business plan, it is best to save this for last after you have a better understanding of your brand.

Company Overview

This is the “who, what, when, where, why” of your business plan. The company overview presents general information such as location, business times and concepts. It also explains your tea shop brand and its unique appeal, store theme, service style, and customer experience.

Industry Analysis

This is where your research comes in handy. The industry analysis explains the current industry landscape, overall trends and general market for bubble tea, while tying it back to the market interests near your shop’s location. For the latest tea industry trends and insight, refer to World Tea News .

Marketing Plan

Before your bubble tea shop is set up, you should have a general idea for marketing it. Explain how you’re going to reach customers efficiently and at little to no additional cost. This section communicates your outreach strategy.

Operations Plan

Before your shop is up and running, you should have a detailed outline of your business’ day-to-day procedures from opening until closing time. Your operations plan should include jam-packed information about data upkeep such as inventory, filing, programs used, schedule and payroll management, and more.

Financial Analysis & Growth Plan

Investors want to know where their money is going and if your business is moving forward, especially during the first year of your business. Expect to provide years of financial information (cash flow, balance sheets) to back-up your statements.

How to Make Your Business Plan Stand Out

There are basics such as proofreading, editing, and making sure your writing is easily readable. However, once you truly understand and know the brand you’re selling, that’s when your business plan gets noticed. Emphasize the unique aspects of your store. Does it fulfill a need in that community or possess something your competitors lack? Since you’re starting a bubble tea shop, avoid trying to sell everything about your brand, and focus on its specialty: bubble tea.

Prepare for your Bank Interview

Now that your business plan is ready, you can go into a bank interview prepared. Dress appropriately, arrive on-time, and be respectful and professional. Next thing you know, you’ll be well on your way to getting funding for your shop.

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Bubble Tea Shop Business Plan

sample business plan for milk tea shop

Like any other business, starting a bubble tea business can be tricky. Especially when you’re new to all the things about it. You wouldn’t even know where to start and which steps you need to take on.

That’s why you will always need a comprehensive and sound business plan when you start a business– no matter how small or whatever industry you come in.

You may think, “Nah, I don’t need a business plan. It’ll just waste my time!”. Well, it definitely is time-consuming and needs a lot of brain juice to do, and there’s no arguing with that.

But contrary to what you think, you need a business plan before starting anything.

This plan can help you realise the potential of your business in an orderly fashion. Not to mention, it can also speed up your startup’s growth while mitigating the risks and possible pitfalls you might encounter along the way.

When you have a business plan ready at your side, it can also provide prospective financers, partners, sponsors, suppliers, and customers with a comprehensive insight into what you plan to do with the business. They will see you as a thought leader in the industry that considers every aspect of the business.

They will see that you are dead set on achieving your boba tea shop’s goals to the point of having a plan that lays the roadmap for your success.

What’s In A Bubble Tea Business Plan?

For starters, a business plan can vary depending on the industry and environment of the business you will be working in.

Since our business plan revolves around a bubble tea shop, we need to keep in mind the food & beverage industry alongside the competitors that come with it.

In your business plan, it’s important to consider the following sections;

Executive Summary

Business summary, products & services, marketing analysis.

Sales Forecast

Organisational plan, financial analysis, industry analysis.

If you successfully write all of these throughout your bubble tea business plan, you’re guaranteed to have a backbone that no one can contest.

sample business plan for milk tea shop

How Do You Write A Bubble Tea Shop Business Plan?

Well, we’ve shown you the skeleton right above– but we’re sure you have questions about what that is and how to even write it.

So don’t worry; this article will help you understand how you will go about writing those sections and what things you should consider.

Shall we start?

Your business plan should make a good first impression, especially regarding new businesses on the block. The executive summary will sum up your milk tea business idea innovatively and creatively. It should be engaging and informative at the same time.

And a friendly tip, although this is your first page of the bubble tea business plan, we recommend you do this last when you already have a good grasp of what you want to happen with your bubble tea shop.

This is what your executive summary should contain:

Your business won’t stand alone– there will always be a general idea behind it and the people who build it. The business summary will show anyone who reads your business plan how the business came about to be what it is. It will also show them who legitimately owns the business.

As the name suggests, you will describe all the products and services your bubble tea business will have. Since it’s a bubble tea business, we’re sure you’ll be listing bubble tea flavours, add-ons, tapioca pearls, sizes of cups, possible snacks, pastries, selections of green tea & black tea, and even juices if you’d like.

Every business needs to learn about its market. You need to know about their needs, wants, and demands. It also shows what your other competitors are doing. To help you do that, you need a market analysis that provides the necessary insights into your prospective customers and market competition. It’s basically market research.

Strategy Implementation

In strategy implementation, plans are turned into actions to accomplish goals. Getting stuff done is what it is all about. Organisations succeed when they can effectively execute key processes and implement decisions.

You need to know or estimate how much your bubble tea business will sell in a week, month, quarter, or year, depending on your calculations. Your business will rely on this forecast to account for the future financial decisions you need to make.

Well, a bubble tea business won’t operate without personnel, won’t it? An organisational plan can help you figure out how many people to hire and which people you need for the business to have a smooth and continuous operation.

By the time you start your bubble tea shop, you already have finances in place. You’ll have your capital, equipment, loans, expenses, and many more. You can use this section to calculate crucial current figures and make cash flow projections for the foreseeable future.

Lastly, an industry analysis will show you what the industry you’ll enter will look like for you. It can make you understand the competition, opportunities, and threats you may face when you start the bubble tea business.

Making Your Bubble Tea Shop Business Plan Standout

It is crucial to proofread and edit your writing as readable as possible. This way, anyone who reads it will easily understand your goal.

You’ll, however, be able to make your business plan stand out when you completely understand the brand you’re selling .

Make your store stand out by emphasising its unique qualities. How does it meet the needs of that community, or do you possess something other bubble tea brands do not? 

Always remember to avoid trying to sell everything about your brand. Since you’re a bubble tea shop , focus on your speciality: bubble tea.


Write Your Bubble Tea Business Plan Now

In addition to the sections above, you should also consider the presentation of your PowerPoint and pamphlet when creating your bubble tea business plan.

It is important to make a good first impression on everyone . With this guide, hopefully, you will be able to create a comprehensive and creative business plan for your boba tea business.

But if you want the easiest and most convenient way to build a business plan, you can just straight up have a company copy from a bubble tea franchise (if you ever happen to avail of one).

Best of luck, and let us know if this helped you out in building a plan for your bubble tea store!

Is bubble tea still popular?

Bubble tea is gaining popularity across markets, with the trend continuing to soar. A total of US$2.4 billion was generated by the bubble tea market in 2019. The industry’s value is predicted to reach US$4 billion by 2027 .

So yes, it’s still popular.

Who is the target market for bubble tea?

Based on research and current trends online, the majority of bubble tea consumers are Millennials and GenZs. These are people around the age of 15 – 30 years old. With that being said, you should cater to these people’s wants, needs, and demands if you want your bubble tea business to succeed.

What are the objectives of a bubble tea shop business plan?

Well, some of the objectives we can share with you from our Pearl Lemon Boba philosophy are:


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  1. Bubble tea business plan

    sample business plan for milk tea shop

  2. Bubble tea business plan

    sample business plan for milk tea shop

  3. A business plan for bubble milk tea

    sample business plan for milk tea shop

  4. A business plan for bubble milk tea

    sample business plan for milk tea shop

  5. A business plan for bubble milk tea

    sample business plan for milk tea shop

  6. Bubble milk tea market research report by Johon Tigarian

    sample business plan for milk tea shop


  1. How to start Tea business small budget. with Tea packing machine. Assam Loose Supply. 9760 113362

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  1. What Are the Side Effects of Decaffeinated Tea ?

    Side effects of drinking decaffeinated tea include headache, dizziness, itching and feeling faint. Decaffeinated tea undergoes a chemical treatment process during production that eliminates caffeine from the beverage.

  2. What Are the Side Effects of Bojenmi Tea?

    Bonjenmi tea is a natural herbal tea that is used by dieters. However, the tea does have a laxative side effect because it contains an ingredient, sickle-pod senna, known to be a stimulant laxative.

  3. What Is Manzanilla Tea Used For?

    “Tea de Manzanilla” is the Spanish term for chamomile tea, which is used to treat a variety of conditions, including anxiety, menstrual cramps, burns and insomnia. The two most common types of chamomile are German chamomile and Roman chamom...

  4. How to Write a Milk Tea Business Plan

    This is the 200-hundred-foot view of your business plan where you briefly describe your brand, your store, and why you know you will be

  5. Bubble Tea Shop Business Plan Template [2023 Updated]

    The most important component of an effective milk tea business plan is its accurate marketing analysis that's why Sam acquired the services of

  6. Bubble Tea Business Plan Template [Updated 2023]

    Executive Summary · Give a brief overview of the bubble tea industry. · Discuss the type of bubble tea business you are operating. · Detail your direct competitors

  7. Tea Room Business Plan

    1.2 Objectives · To operate a successful tea and chocolate store in Simsbury, employing one to two employees the first year. · To obtain a minimum of 200 regular

  8. Tea Room Business Plan

    5.2 Marketing Strategy · Advertise through local churches and women's organizations. · Monthly “Tea Tasting” party with a different theme each month. · Coupons in

  9. Bubble Tea Shop Business Plan Template [2023 Updated]

    Oct 20, 2021 - Want to write a business plan for bubble tea shop? We are ready to help you with writing a milk tea business plan template.

  10. How to Write a Bubble Tea Shop Business Plan [Sample Template]

    Do you want to start a bubble tea shop (boba & milk) and need to write a plan? If YES, here is a sample bubble tea business plan template & feasibility


    There are no true competitors to Soo Bubble Tea currently in Sault Ste. Marie. The closest indirect competitor would be the more traditional coffee shops, such

  12. A business plan for bubble milk tea

    - New kind milk- teas from others countries. Customer relationships - Personal assistance customer service. - Our first customers begin from

  13. How to Write a Business Plan for Your Bubble Tea Shop

    Company Overview. This is the “who, what, when, where, why” of your business plan. · Marketing Plan. Before your bubble tea shop is set up, you

  14. Bubble Tea Shop Business Plan

    Your business plan should make a good first impression, especially regarding new businesses on the block. The executive summary will sum up your milk tea