Landscaping Business Plan Template
Written by Dave Lavinsky
Landscaping businesses run the gamut from one-person lawn care services to huge companies with dozens of locations. As long as people and businesses have lawns, there will always be work, yet many landscapers fail in the first year, often due to haphazard and unsustainable growth. A written business plan can help you avoid this trap by delineating a clear road map for organized growth. In addition, if you plan to seek outside funding, your business plan is essential to convincing investors or lenders to take a chance on your company.
Over the past 20+ years, we have helped over 2,000 entrepreneurs create business plans to start and grow their landscaping companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a landscaping business plan step-by-step so you can create your plan today.
Download our Landscaping Business Plan Template here >
What Is a Business Plan?
A business plan provides a snapshot of your landscaping business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
If you’re looking to start a landscaping business or grow your existing landscaping business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your landscaping business in order to improve your chances of success. Your landscaping business plan is a living document that should be updated annually as your company grows and changes.
Source of Funding for Landscaping Businesses
With regards to funding, the main sources of funding for a landscaping company are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.
The second most common form of funding for a landscaping company is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.
How to Write a Business Plan for a Landscaping Company
Your business plan should include 10 sections as follows:
Executive Summary
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of landscaping company you are operating and the status; for example, are you a startup, do you have a landscaping business that you would like to grow, or are you operating a chain of landscaping companies.
Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the landscaping industry. Discuss the type of landscaping company you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.
Company Analysis
In your company analysis, you will detail the type of landscaping company you are operating.
For example, you might operate one of the following types:
- Commercial : this type of landscaping company provides services to commercial facilities, municipal buildings, and campuses. This type of business provides lawn maintenance, as well as tree and shrub services and exterior landscaping installation.
- Residential : this type of landscaping company typically focuses on lawn maintenance for households and multifamily properties.
- Landscape design : this type of landscaping company includes the construction of embankments, terraces and retaining walls used in landscape structures, in addition to walkways, decks, fences, ponds and similar structures.
- Arborist services : Arborists undertake the cultivation and management of individual trees or trees within a small area, as opposed to similar professionals in the forestry industries. Arborist services also include tree felling and surgery.
In addition to explaining the type of landscaping company you operate, the Company Analysis section of your business plan needs to provide background on the business.
Include answers to question such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
- Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
Industry Analysis
In your industry analysis, you need to provide an overview of the landscaping company.
While this may seem unnecessary, it serves multiple purposes.
First, researching the landscaping industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards residential outdoor kitchens, it would be helpful to ensure your plan calls for employing plenty of skilled labor.
The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your landscaping business plan:
- How big is the landscaping industry (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential market for your landscaping company. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
Customer Analysis
The customer analysis section of your landscaping business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: families, baby boomers, businesses, etc.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of landscaping company you operate. Clearly baby boomers would want different pricing and product options, and would respond to different marketing promotions than businesses.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most landscaping companies primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.
Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.
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Competitive Analysis
Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are other landscaping businesses.
Indirect competitors are other options that customers have to choose from that aren’t direct competitors. This includes DIY platforms such as TaskRabbit, or doing the landscaping themselves. You need to mention such competition to show you understand that not everyone uses a landscaping business for lawn maintenance.
With regards to direct competition, you want to detail the other landscaping businesses with which you compete. Most likely, your direct competitors will be landscaping businesses located very close to your location.
For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:
- What types of customers do they serve?
- What products/services do they offer?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide superior landscaping services?
- Will you provide landscaping services that your competitors don’t offer?
- Will you make it easier or faster for customers to schedule your services?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Marketing Plan
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a landscaping business plan, your marketing plan should include the following:
Product : in the product section you should reiterate the type of landscaping business that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to mowing and trimming lawns, will you offer services such as insect and weed control?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.
Place : Place refers to the location of your landscaping business. Document your location and mention how the location will impact your success. For example, is your landscaping business located near a garden supply store, or greenhouse, etc. Discuss how your location might provide a steady stream of customers.
Promotions : the final part of your landscaping business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Advertising in local papers and magazines
- Reaching out to local bloggers and websites
- Pay per click advertising
- Local radio advertising
- Banner ads at local venues
Operations Plan
While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your landscaping business such as serving customers, procuring supplies, keeping the equipment maintained, etc.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch in a new city.
Management Team
To demonstrate your landscaping business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally you and/or your team members have direct experience in the landscaping business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in landscaping businesses and/or successfully running retail and small businesses.
Financial Plan
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.
Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per week or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your landscaping business (purchasing equipment, etc.), that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a homeowner approached you with a $50,000 hardscaping contract, that would cost you $25,000 to fulfill. Well, in most cases, you would have to pay that $25,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the client didn’t pay you for 180 days. During that 180 day period, you could run out of money.
In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a landscaping business:
- Cost of equipment like mowers, trailers, weed trimmers, clippers, etc.
- Cost of maintaining an adequate amount of supplies (i.e. bug and weed killer, etc.)
- Payroll or salaries paid to staff
- Business insurance
- Taxes and permits
- Legal expenses
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.
Landscaping Business Plan Summary
Putting together a business plan for your landscaping business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the landscaping business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful landscaping business.
Download Our Landscaping Business Plan PDF
You can download our landscaping business plan PDF here . This is a business plan template you can use in PDF format.
OR, Let Us Develop Your Plan For You
Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.
Click here to see how Growthink’s business plan consulting services can create your business plan for you.
Landscaping Business Plan FAQs
What is the easiest way to complete my landscaping business plan.
Growthink's Ultimate Landscaping Business Plan Template allows you to quickly and easily complete your Landscaping Business Plan.
Where Can I Download a Landscaping Business Plan PDF?
You can download our landscaping business plan PDF template here . This is a business plan template you can use in PDF format.
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If you're ready to take your landscaping knowledge and turn it into a business, you need a plan. Before you start writing a business plan for your business, though, take a look at a few sample business plans for nurseries, landscaping, and lawn and garden businesses.
If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.
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Landscaping Business Plan
Are you thinking of starting a landscaping business We have prepared a solid landscaping business plan sample that guides you on every stage of your business plan writing
Beautiful and well-maintained lawns are a treat to look at. But with today’s hectic lifestyle few people have the time and energy required to maintain one.
And with more income at their disposal, people like to outsource this task to professionals who can manage their gardens well and design them in a way that enhances their house’s beauty.
With artistic lawns cropping up at every corner of our cities, the demand for landscaping architects is at its peak. Be it offices, residential spaces, or public areas, every space needs an aesthetically pleasing lawn.
But not everyone has the amount of creativity and precision that goes into maintaining beautiful gardens. And if you have it, then a landscaping business might be the right choice for you.
All you need is a little bit of groundwork and a proper landscaping business plan.
Industry Overview
According to recent statistics, the landscaping industry employs over 1 million people and has grown 4.9 percent since 2020 .
So, if you are a creative individual who can think out of the box, a landscaping business can help you reach your maximum potential. The best part about the landscaping business is that it takes minimum entry conditions and minimal costs to set up.
Now you may wonder, why do so many landscaping businesses owned by highly creative individuals fail? The reason is as simple as it gets; The lack of a proper business plan.
Although creativity is essential to help you stand out, a landscaping business plan is of utmost importance for the sustenance of your business.
Here we’ll share a few tips to make your setup process smoother.
Things to Consider Before Writing a Landscaping Business Plan
Decide what services you want to offer.
Landscaping comes with a lot of sub-niches and additional services. Deciding what you can and should offer as per the needs and requirements of your target audience is essential.
Get the required permits
Although the landscaping business does not have strict entry conditions, there are a few licenses and permits that you should have before getting started .
The easiest way of doing this is by checking out all the permits required by your state and area and making a checklist for keeping track of what you have got and what not.
Develop a pricing strategy
As you have a service that is mostly based on skill and equipment cost you’ll have to give your pricing strategy a serious thought before getting started.
Know your target audience
How can a landscaping business plan help you.
A business plan can become a constant guide in your business journey. It’ll aid you while sailing through the roadblocks, prevent you from having chaotic finances, help you in knowing the market and your competitors better, and save you from the trap of having a static business model that becomes irrelevant as the industry changes.
Apart from that, in the landscape business, it would help you in developing your unique style and technique that sets you apart from your peers.
How to Write a Landscaping Business Plan?
As we have discussed the benefits of a business plan , it brings us to our next question.
How do you write one? Moreover, how do you know if you have written a good one?
Don’t worry! There are several quick and cost-effective solutions to your problem.
If you find writing a business plan intimidating, there are several options like business consultants, premade templates, and online business plan software which can help you create a complete and evolving business plan anywhere and at any time.
We have created this sample Greenlawn – Landscaping Business Plan for you to get a good idea of what a perfect landscaping business plan should look like and what details you need to include in your stunning business plan.
Landscaping Business Plan Outline
This is the standard landscaping business plan outline which will cover all important sections that you should include in your business plan.
- Mission Statement
- Vision Statement
- 3 Year profit forecast
- Products and Services
- Startup cost
- Market Trends
- Target Market
- Market share
- Sales Strategy
- Marketing strategies
- Personnel Plan
- Average Salary of Employees
- Important Assumptions
- Brake-even Analysis
- Profit Yearly
- Gross Margin Yearly
- Projected Cash Flow
- Projected Balance Sheet
- Business Ratios
Now Let’s Understand How You Should Complete Each Section.
1. Executive Summary
The executive summary is one of the most crucial sections of your business plan, as it is the first and the foremost document in it and serves as a pitch to your prospective investors. Hence, this section should sum up your business idea and function with utmost precision.
It should also consist of a mission statement and clearly state your vision for the business. For a landscaping business, it would consist of your growth model, your source of labor and raw material, as well as how your style of design sets you apart from the others.
2. Description of your niche
Next up you’ll need to define the niche your business functions in. As landscaping consists of several areas like,
- Commercial landscaping
- Residential landscaping
- Art-based designs( for public and tourist spaces)
It is necessary to define what kind of services you’ll offer and who would be your primary client base. So, how can you select a niche? We’ll discuss that in the competitive and market analysis section.
3. Competitive and Market Analysis
Before you enter any market, it is the wisest thing to carry out an analysis of the current market situation and the recent trends in the industry. Also, it is a good practice to know what your competitors are doing, because if you are aware of what’s going on, deciding what you should do and what gaps you can fill through your services becomes easier. Hence, this helps you in identifying what your niche would be.
For example, if there is a dearth of good landscape architects for office spaces in your area, you can accordingly modify your skills and marketing strategy to serve the purpose of capturing that market.
4. Website Strategy
In today’s fast-paced environment, most people prefer getting their work done online. Hence, having a website is necessary for your business to be discovered. Thus, including a website strategy in your plan is essential. Also, as a creative business, your website needs to lean on a more artistic side and represent what your style stands for.
5. Management Summary
In this section, you are supposed to include important information about people responsible for a company’s management, the tasks they have been delegated, their roles and responsibilities, etc. As a landscaping business has a large scale of functioning, you need to include this section in your plan.
6. Financial Plan
Writing a financial plan is a necessary step towards creating a well-rounded business plan. A financial plan helps your business in becoming cost-effective and profitable. It also helps you pre-plan and stay afloat at times of recession and instability in the market. Hence, this section is necessary for the sustenance of your business.
Landscaping Business Plan Summary
In conclusion, a business plan can turn to conduct your landscaping business a hassle-free activity. Moreover, a well-planned business with clearly defined goals and dynamic strategies has a higher chance of succeeding than the one which doesn’t have either of these things.
Besides the above things, in the landscaping business, it is also important to have a thorough knowledge of advanced technology and newly improved techniques to improve the efficiency of your business’s day-to-day activities.
After getting started with Upmetrics , you can copy this sample landscaping business plan template into your business plan and modify the required information and download your landscaping business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.
So, are you ready to reach far and wide in the landscape market with your well-written business plan?
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We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.
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FREE 11+ Lawn Care Business Plan Templates in PDF | MS Word
A lawn is a specific area outside your home where you grow grasses for aesthetic purposes. Lawn grasses are kept short and must be maintained that way using a lawn mower. Well, if you don’t have one then you hire lawn mower services from lawn care businesses. They can do your lawn care tasks for you.
Lawn Care Business Plan Templates Pdf Word
5+ business plan cover letter samples sample templates, 7+ sample bar business plans sample templates, 9+ sample film business plans sample templates.
The foundation tool of every business starts with a business plan and a lawn car business is no exception. For the business operations and services to be successful from start until finish, the business plan is used. We have here lawn care business plan templates that you can use as reference as we learn more about lawn care business.
Sample Lawn Care Business Plan Template
- Google Docs
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Size: A4, US
Start-up Business Plan Template For Lawn Care
Size: 15 KB
Landscaping Business Plan Sample Template
Size: 223 KB
Undergraduate Lawn care Business Plan Sample
Size: 826 KB
Sample Business Plan for Lawn Care Business
Size: 333 KB
Garden Services Sample Business Plan
Size: 238 KB
What Is a Lawn Care Business Plan Template?
Caring for your lawn can be a tough job sometimes, especially if you have a huge lawn. If you have a lot of free time then you might want to consider maintaining and mowing it on your own. Or you can hire a lawn care services to do the job for you. Better yest, start creating your lawn care business plan to start your own lawn care business.
A lawn care business plan is a formal document which provides a detailed description and information about what a lawn business does and what their goals and objectives are. It helps map out the path or direction that the business must take in order to be successful in the future. Since this tool has been pretty popular and very useful when it comes to planning and layout the foundations of different businesses, business plan template have been made available. A business plan template includes all related information that makes up a business plan. It is complete and reliable, and makes the task of creating a business plan super easy and convenient.
You would want to use a lawn care business plan template to quickly prepare a reliable business plan for a new business or for an existing business that you want to move into a different direction. You would also likely want to use it to lay out the outline of your marketing plan, operational plan and management plan. Business plan template to clearly set your business goals and objectives so that you can focus on the things that you business needs most. Hey, you can even pint out drawbacks or pitfalls that you may possibly be encountering a long the way. It’s that useful.
Other related articles you may be interested in are Short Business Plan Templates , Service Business Plan Templates , and Software Business Plan Templates .
What Services Are Offered in a Lawn Care Business?
The services that lawn care services offer are lawn mowing and maintenance, sod installation or hydroseeding, weeding or fertilizer application, pest control application, landscape care or maintenance services, landscape design or contracting services, and landscape architecture services. Let us take a look at each of these services.
- Lawn mowing and maintenance – This is the most common an basic service offered where grasses are mowed and kept short so that they would be good to look at.
- Sod or turf installation – Sod or turf is grass with some soil beneath it tat is being held together by its roots. It looks like strips of green and brown carpet installed in a lawn that way you don’t have to wait for sometime for the grasses to grow.
- Hydroseeding – Also called hydro mulch seeding, is a process of planting using mulch and seeds to make a protective ground covering.
- Weeding – Taking out of unwanted weeds to make the grass look neat and keep it healthy.
- Fertilizer application – The application of fertilizer not only on the lawn grasses, but also on garden plants and other areas requiring fertilizer.
- Pest control application – Prevents pests from crawling and destroying your lawn and other garden plants.
- Landscape care or maintenance services – Care and maintenance services that keeps your yard or lawn look attractive.
- Landscape design or contracting services
- Landscape architecture services
Have you tried any of these lawn care services before? Pretty convenient, aren’t they? Other business related topics you might want to check out are Catering Business Plan Templates , Personal Business Plan Templates , and Bakery Business Plan Templates .
Blank Business Plan Template
Size: 226 KB
Short Business Plan Template
Size: 24 KB
Startup Business Plan Template
Size: 25 KB
Editable Business Plan Template
Size: 192 KB
Business Plan for a Startup Business Template
Size: 68 KB
Simple Business Plan Template
Size: 33 KB
How to Write a Business Plan
Having problems starting your business plan? Let us help you! Here are some easy-to-follow steps that can help you get started and finish your business plan.
Step #1: Do your research.
Know everything about the business that you will starting as well as the industry under which it belongs to. You need to educate and equip yourself with enough knowledge to be able to come up with a useful and related ideas for your business. You will also need to research about your products and services, as well as read and know more about your target market or audience.
Step #2: Come up with a business name.
It depends on you whether you want to create a business name first or create one at the last part. Your business name would reflect the everything about your business even without having to read your business plan. Of course this is for your potential customers. it is also another way to advertise and let the people know that you are doing this kind of business.
Step #3: What’s the purpose of your plan?
Why are you creating a business plan? It is simply because you want to prepare for starting up a business or getting into a different business direction. You would want to start your plan with determining your desired goals and objectives for it. Write the details of your business plan as detailed and as concise as possible.
Step #4: Have a company profile created.
Your company profile will help you describe what your company is. It will provide information about the history of your company, what you do, how your company operates what you offer and what makes your business a cut above the rest. Your company profile is intended to attract both potential customers and other talents.
Step #5: Record and document.
It is always best to keep a record and documentation of all the activities and business transactions that you get involved in. This way you can keep back and trace back if problems occur. Also, financial statements, cash flows, balance sheets and other financial projections must always be recorded and documented.
Step #6: Prepare a strategic marketing plan.
A good business plan always includes an effective and aggressive marketing plan in it. You should have marketing objectives that will help your business on how it would go about entering the market, like introducing new products, boost sales, refine products, enter new territories for the company, etc.
Step #7: Make it flexible and adaptable.
The business plan you should be creating must be flexible and must adapt to the different needs of your audience. This will allow you to earn more and become more successful with your business. In addition, you should be also be open to new business strategies, concepts and current trends.
Step #8: Review and proofread your work.
Once you are done with your business plan, always make it a point to go back and review each and every part of it. Proofread your work and check for any grammar or spelling errors. An error free business plan will be seen as a professional and well-written one.
You are sure to come up with a great business plan if you follow the steps above. Or you can create a business plan using business plan templates. Some templates you may find useful are Sample Business Plan Templates , Sample Professional Business Plan Templates , and Restaurant Business Plans .
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Free Landscaping Business Plan Sample PDF Download
How to Start a Landscaping Business - Landscaping Business Plan Sample PDF
Are you considering starting a Landscaping Business and you’re in need of a landscaping business plan PDF sample? if yes, you'll find this free book to be extremely helpful.
This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.
Don’t Start a New Landscaping Business Unless You Watch This Video First!
Checklist for Starting a Business: Essential Ingredients for Success
If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!
Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template
The Single Most Important Ingredient for Business Success
The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.
Sounds exaggerated? Listen to this...
According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.
This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.
Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.
"Why Invent Mediocrity, When You Can Copy Genius?"
That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?
[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]
Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.
I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.
During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.
Here's what you'll discover in the 'How to Start a Printing Business' book:
Success Tip: Setting Goals
Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.
Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.
Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.
Click here! to download your Landscaping Business plan PDF sample book for free
Here're other free books in the "how to start a business" series that may interest you:
Here's a Sample 'Executive Summary' for a Landscaping Business plan :
[Business Name] will sell landscape supply products to both residential and commercial customers. Additionally, the Company will also provide installation, maintenance and warranty services. The owner of [Business Name] is [Owner Name], who has extensive experience in the landscape supply and service industry. [Business Name] is to be headquartered in the rural area of Pine River, Minnesota just outside city limits with the nearest town approximately 6 miles away and its closest competition located 40 to 50 miles away. The Company prides itself on the quality of service, knowledge and expertise in this Business. [Business Name] is seeking $1,500,000 in grant funding for the startup of this Business. [Business Name] will be a boulder cutting operation and landscape supply Company in which it will manufacture and sell large boulders. The Company will sell to the entire State of Minnesota with potential customers to include new and existing homeowners, landscapers, commercial and residential excavators, and commercial clients. With the management team already running an excavating business, an overflow of customers for the Company is expected. Boulder cutting is in very high demand and currently the only other business that supplies these boulders are delayed with their orders at least 4 weeks. Boulders, which can be described as large rocks sometimes as big as a small car, are cut with a rock saw and used to landscape in a variety of ways. [Business Name]'s competitive edge is a combination of the unique product, interaction with clients and experience in the field. The cut boulders are not only a rare or unique but it is a "Green" product that provides options for many potential customers in the community. By providing clients an education on the services the Company provides, this builds relationships of trust and satisfaction. Clients will come to depend on the unique product and services. Based on the detailed financial projections, [Business Name]'s future sales for 2010, 2011 and 2012 are expected to be $300,000, $800,000 and $1,000,000, respectively.
1.1 Objectives
[Business Name] has four main objectives: 1. Become the top landscape supply company in the area with regard to Sales, Quality of Service, and Customer Service 2. Maintain 85% positive feedback on Customer Service 3. By fiscal year end 2012 employ 15 to 20 Full-time Employees 4. Create a carried on family business for 50 years or more
1.2 Mission
[Business Name]'s mission is to provide the Minnesota community with unparalleled customer service, reliable and quality product, and to stimulate the local economy by bringing employment opportunities to a rural area.
1.3 Keys to Success
The keys to success in this business are: Reliability: of the products and services the Company offers. Customer Satisfaction: superior customer service. Quality of Experience: knowledge and reputation in this Business. Location: the Company is located in a Central area which is not only convenient for customers but also handicap accessible.
[Business Name] Contact: [Owner Name] xxxxxxxxxxx xxxxxx, MN xxxxx Phone: xxx-xxx xxx Fax: xxx-xxx xxx [email protected]
[Business Name] will sell landscape supply products to both residential and commercial customers. Additionally, the Company will also provide installation, maintenance and warranty services. The owner of [Business Name] is [Owner Name], who has extensive experience in the landscape supply and service industry. [Business Name] is to be headquartered in the rural area of Pine River, Minnesota just outside city limits with the nearest town approximately 6 miles away and its closest competition located 40 to 50 miles away. The Company prides itself on the quality of service, knowledge and expertise in this Business.
2.1 Company Ownership
[Business Name] is a Limited Liability Company 100% owned by [Owner Name], the Manager and Operator of the Business.
2.2 Start-up Summary
Start-up costs total $1,457,117, which is primarily building and equipment costs. The assumptions are shown in the following table and chart.
Table: Start-up
3.0 products and services.
[Business Name] will be a boulder cutting operation and landscape supply Company in which it will manufacture and sell large boulders. The Company will sell to the entire State of Minnesota with potential customers to include new and existing homeowners, landscapers, commercial and residential excavators, and commercial clients. With the management team already running an excavating business, an overflow of customers for the Company is expected. Boulder cutting is in very high demand and currently the only other business that supplies these boulders are delayed with their orders at least 4 weeks. Boulders, which can be described as large rocks sometimes as big as a small car, are cut with a rock saw and used to landscape in a variety of ways.
US landscaping product demand is forecast to grow 6.1 percent annually through 2013 based on a recovery in the housing market. Decorative products will benefit from the relatively low market penetration of water features. Hardscapes will see favorable growth as consumers value pavers, stones and boulders for patios, walkways and surrounds.
International Marketing Plan Tips
1. KNOW YOUR TARGET MARKET
Select your market (country) based on the need you perceive for your product in that market. To find out IF there is a need for your product there are several sources you can tap: That country's embassy or consulate. Embassies are generally in Washington D.C., and depending on the size of the country, consulates are located in major or strategic cities around the USA. The local library. Find o t if they are on-line. If so, they might have access to a National Trade Data Base (NTDB) which is updated monthly. You can also subscribe to their service and receive monthly CD Rom.
2. KNOW YOUR COMPETITION
Find out who your competitors here in the USA are and where they export to. Who are their distributors or sales outlets in your target country. Find out who potential local competitors are in that country and where their products originate from. Find out pricing information if you can. Again, embassies and consulates as well as that country's trade mission (if any) and their chamber of commerce (here and local) may be helpful.
3. SHOULD YOU GO INTO THAT MARKET?
Now that you have this basic information you need to decide if it will be worth your effort to proceed with this country. Usually the decision to market in a new country has far reaching effects on product development, pricing, financial and staffing. Do you need to conform to special laws and standards? (i.e. ISO 9000, metric etc.). Does your product come under export restrictions? (strategic high tech products). Does your product require specially trained technical support? Do you need to translate documentation? (Warning! Translations need to be done into the translator's native language; he/she must be familiar with your industry).
4. DISTRIBUTOR vs [OWN] SALES REPS
Should you market your product yourself, or through a distribution network. Using your own sales reps means they are your employees and therefore you have "control" over their sales efforts. It also gives you "presence" in that country. The downside is, that it is expensive, you pay them whether you sell anything or not. Unless you are there physically you don't really have "control" over their activities and there is a ramp up time since most likely they don't hit the ground running. Distributors, in contrast, are established companies with their own presence, infra structure and [hopefully] success. They are already staffed and have a market established and they may have already a pipeline (prospects) for your product. The downside is, that they usually represent many other products as well.
5. HOW TO CHOOSE A DISTRIBUTOR
The U.S. embassy in that country can help locate distributor candidates for you. There is a fee associated with that; check with the Department of Commerce (DOC). You can also check trade directories for the Region (where available) and local trade publications for ads from distributors. You may want to ask another company which has similar products to yours (not competitive) and find out who they are using in that country. That country's embassy/consulate often has such directories as well. After you contact potential distributors find out who they are representing, how many products, how many sales reps they have, what their annual volume is, what they feel the market for your product might be, if they have technical support people (if that's what's needed for your product). When you have interviewed several potential distributors (on the phone, fax or e-mail), spend the money and visit the country and meet them personally. You will also get a first hand feel for the market. That is very important. You may want the same distributor represent you in several countries. (i.e. all that use the same language such as Austria, Germany and parts of Switzerland). Be cognizant of cultural and language differences! It, might however, be better to have one distributor for each country (not all eggs in one basket). In South East Asia it is different. Often one distributor has several countries because the markets may be small (Hong Kong, Singapore, Thailand, Malaysia etc.).
6. AGREEMENTS
It is of utmost importance that you execute a distributorship agreement (or sales rep agreement) which has been reviewed by an attorney with international contract experience. It should contain, aside from the boiler plate clauses, length of term, information to what degree the distributor has the right to disclose information, pricing policies, discount policies, technical support policy, training, customer training, who pays for documentation, translations (if applicable), commissions and/or royalties, and sales quotas. If a distributor wants and gets exclusive geographic rights, then quota requirements are a must. If distributor does not make quota for a specified number of times, h can lose the distributorship or the exclusive status. Establish policy on multi-national accounts, "house" accounts, third party sell, etc. Will you provide sample product and/or demonstration products?
You have to consider what kind of support your distributor or sales rep will get. If it is an "easy" product may be very little technical support is required. High tech products like hardware and software require skilled technical support not only from you to the distributor but also from the distributor to the customer. You need to maintain a state-of- the-art level of support at the distributor level. For that he either needs to attend training at your location here in the USA or you need to provide that training at his location. Who pays for it? (needs to be in the agreement). US Manufacturers often provide frequent visits to their distributors. Some technical support visits, some marketing/sales political visits.
8. POTENTIAL FOR YOUR PRODUCT(S)
Establish what the potential market for your product is. Although a variety of market research may be available from the country's embassy/consulate or DOC, trade publications etc. you may have to do some search yourself through local channels. What is the "life" for your product? Is it something consumers will purchase on a long term continual basis or is it a seasonal product or fad. Is it a capital purchase which requires regular maintenance long term. Is there residual income from maintenance, support, value added services?
9. COST OF MARKETING OVERSEAS
When putting together the marketing plan, cost of marketing overseas is a major consideration. If you decide to market in one country, how much more expensive would it be to market to a number of countries in the same region. Cost factors are travel and related expenses, regional and local trade shows, local training, documentation, translations, added technical and other support, communication cost (tel/fax), licensing (export and local), adaptation to local standards and laws (i.e. 220V/50Hz), conversion of CCIR and not the U.S. format).
10. LONG TERM COMMITMENT
When a decision is made to sell a product in foreign markets, it is a long term commitment. The first 12-18 months are difficult at best and most likely will not show our company and product must build a customer confidence. Only a long term commitment will provide this. When making a marketing plan, it should contain sales and cost figures for at least 5 years, which are updated annually and reviewed quarterly. If approached properly, a comprehensive business plan is essential.
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Home » Business Plans » Real Estate Sector
How to Write a Landscaping Business Plan [Sample Template]
Are you about starting a landscaping company? If YES, here’s a complete sample landscaping business plan template & feasibility report to help you get started. Okay, so we have considered all the requirements for starting a landscaping business. We also took it further by analyzing and drafting a sample landscaping marketing plan template backed up by actionable guerrilla marketing ideas for landscaping businesses. So let’s proceed to the business planning section.
A Sample Landscaping Business Plan Template
Table of Content
1. Industry Overview
3. our products and services, 4. our mission and vision statement, 5. job roles and responsibilities, 6. swot analysis, 8. our target market, 9. sales and marketing strategy, 10. sales forecast, 11. publicity and advertising strategy, 12. our pricing strategy, 14. sustainability and expansion strategy.
It is not enough to own a property that is well designed and built; the hallmark of any property is the beauty of the lawns and gardens. Landscapers are in the business of giving total esthetic effect in and around our neighborhoods. It is not enough to plant flowers or have a lawn in your compound and just watch them grow; you need to hire a professional landscaping company to help you bring out the beauty in your environment.
Landscape architecture is all about the art, planning, designing, management, preservation and rehabilitation of the land and the design of a large man – made concepts; it beautifies our environment. Landscaping business just like Lawn care business is not one of those businesses that you can start and make big money from without truly working pretty hard and smart.
Any entrepreneur who intends to start his or her own landscaping business with the aim of making huge profits from it must be very creative and ready to go the extra mile to convince clients that he or she can deliver an excellent job. Furthermore, you have got to prove beyond every reasonable doubt that you are competent.
In a publication released by a Professional Land-care Network (PLANET), an international association serving landscaping professionals, lawn care professionals, exterior maintenance contractors, installation/design/building professionals, and interior scapers, there are approximately 12,000 landscapers in the united states of America.
This statistics covers independent operators, franchises and large corporate chains. They also stated that the number of professional landscapers could actually be considerably higher because there are so many people doing landscape maintenance on part – time and on a pay as you go basis.
Lastly, according to the Occupational Outlook Handbook, published in 2006-2007 (U.S. Department of Labor), is that almost 1 out of every 4 landscaping, grounds – keeping, nursery, greenhouse and lawn service workers is self-employed and provides maintenance services directly to customers on a contract basis. Of these, about 1 out of every 6 works part time.
Although, landscaping business might not be amongst the money spinning businesses in the US, but they have a very large market that is readily available for them if they can convince property owners to patronize their services.
As a matter of fact, statistics has it that the United States green industry (landscape and lawn maintenance, landscape contractors, landscape architects, irrigation contractors, and lawn and landscape product suppliers) generates roughly $67 billion to $69 billion annually. PLANET estimates that the landscaping services sector alone generates about 704,000 jobs and $35.6 million in value-added services annually in the US; it is indeed a growing industry.
Landscaping business also falls in the category of seasonal businesses. The industry experiences downtime during the winter period and in most states in the US. In general, the demand for landscaping services is usually at its peak in the spring and generally between April and October. Which is why landscaping companies are always everywhere sourcing for business deals within this period of the year.
If you are familiar with the landscaping industry, you will notice that most landscaping companies do not restrict their services to only landscape architecture et al; they ensure that they add additional services such as lawn care services, snow plowing services (during winter season), fumigation services and any other similar services just to ensure that they maintain steady in – flow of income during peak and off peak periods.
As such; any entrepreneur who wants to start a landscaping business in the US should be aware that the landscaping and lawn care industry is a closely regulated industry that requires practitioners to earn certifications that permit them to handle hazardous compounds; most especially when they also offer fumigation services.
2. Executive Summary
Glover and Greenhouse Landscape Company is a licensed landscape architecture company that will be based in Miami Beach, Florida –United States of America and will have active presence in other cities such as; Greenacres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al.
We chose to operate in these cities because we know that our services will be in high demand due to the geographical nature of Florida. Glover and Greenhouse Landscape Company is in the business of beautifying in our environment by offering professional landscape architecture services. We know that the beauty of a city or property is not complete if the gardens or lawns are not properly designed and managed.
We know the importance of networking with the right set of people, which is why we have form partnership with stake holders (landlord associations, property managers and relevant government agencies) in Florida.
Glover and Greenhouse Landscape Company is specialized in handling golf courses, beach houses, major roads and streets as well as residential buildings and public facilities et al. As a matter of fact, when it comes to giving golf course the professional outlook it deserves, we are on top of the game.
We have some of the finest landscapers, who are gifted and also have gone ahead to acquire the relevant trainings that will make them create esthetic effect in the environment that will be second to none.
Glover and Greenhouse Landscape Company is fully aware of the seasonal nature of the business which is why we have made provision to engage in complimentary services during off peak period. We will engage in snow plowing during winter, sale of flowers, tree cutting, fumigation and other related services.
We will also provide consultancy services to homeowners, property managers and the government when it comes to creating the esthetic effect that will bring out the beauty in our environment.
Glover and Greenhouse Landscape Company is a private registered company landscape company that is owned by Glover Carrington and family. The company will be fully and single handedly financed by the owner – Glover Carrington. The business will be managed by his son Gordon Carrington; he is a member of the American Society of Landscape Architects (ASLA).
Mr. Gordon Carrington (Master of Landscape Architecture – MLA) is a core professional who has experience in sensitivity to landscape quality, ability to analyze problems in terms of design and physical forms, understands the arts and humanistic approach to design and he has skills in all aspects of professional practice including management and professional ethics. He has well over 7 years of experience in the industry.
Glover and Greenhouse Landscape Company is in the business of bring out the beauty in our environment and our services will be carried out by highly trained professionals who know what it takes to give our highly esteemed customers value for their money.These are the services that Glover and Greenhouse Landscape Company will be offering;
- Landscape architecture services
- Landscape care/maintenance services
- Trimming Landscaping
- Landscape design/contracting services
- Lawn mowing/maintenance
- Sod installation/hydro – seeding
- Weeding or fertilizer and/or pest control application
- Weekly lawn cut
- Weeding Beds
- Sale of flowers
- Spring Cleanup
- Fall Cleanup
- Chemical Treatment
- Snow Plowing
- Consultancy and Advisory Services
- Our Vision is to become the number one choice of homeowners, property managers and government agencies when it comes to landscaping services in Florida, U.S.
- Glover and Greenhouse Landscaping Company is a business positioned to be the become the leaders when it comes to bringing out the beauty (esthetics) in our environment by offering top notch landscaping architectural services and other related services in Miami Beach and other cities in Florida, U.S.
Our Business Structure
Glover and Greenhouse Landscaping Company will be headquartered in Miami Beach, but will operate in other cities in Florida which is why we designed our business structure to support the nature of our operations. We want to create a team of dedicated workforce that will help the organization achieve its aim of becoming the number one landscape company in the whole of Florida.
Because we don’t have the required finance to manage the numbers of workforce that we would need, we have made provisions to hire some freelance landscapers to help us handle some contracts when the need arises. Here is the business structure of Glover and Greenhouse Landscape Company;
- Chief Operating Officer (Owner)
- Sales and Marketing Executive
Landscape Architect / Landscapist
- Field Staff
- Front Desk Officer
Chief Operating Officer:
- Responsible for providing direction for the business
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for the day to day running of the business
- Responsible for handling high profile clients and deals
- Responsible for fixing prices and signing business deals
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization at regular interval
- Responsible for the planning, management and coordinating all projects on behalf of the company
- Supervises projects
- Ensures compliance during project executions
- Provides advice on the management of projects
- Responsible for carrying out risk assessment
- Uses IT systems and software to keep track of people and progress of ongoing projects
- Responsible for overseeing the accounting, costing and billing of every project
- Represents the organization’s interest at various stakeholders meetings
- Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
- Responsible for overseeing the smooth running of HR and administrative tasks for the organization
- Handles all financial transactions for the company
- Defines job positions for recruitment and managing interviewing process
- Carries out staff induction for new team members
- Responsible for training, evaluation and assessment of employees
- Oversees the smooth running of the daily office activities.
Sales and Marketing Officer
- Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information.
- Represents the company in strategic meetings
- Helps increase sales and growth for the company
- Lists the property for rent / lease to the public
- Markets space; finds tenants; participates in lease negotiations.
- Provides property owners with a real property condition disclosure (if required by law) and other necessary forms.
- Prepares necessary papers describing the property for advertising, pamphlets, open houses, etc.
- Holds an open house to show the property.
- Serves as a contact available to answer any questions about the property and schedule showing appointments.
- Responsible for planning and designing of places such as residential development area, parks, campuses, cemeteries, resorts, commercial centers, water fronts and corporate and institutional centers.
- Responsible for designing and implementing projects that respect both the needs of people and our environment
- Offers training and consultancy services
- Responsible for analyzing problems in terms of design and physical form
- Responsible for translating designs into a built work
- Responsible from training of field workers and freelancers
Field Workers
- Responsible for Lawn mowing/maintenance
- Handles Sod installation/hydro – seeding
- Handles Landscape care/maintenance services
- Carries out task in line with the stated job description
- Handles snow plowing
- Handles tree cutting
- Assists in transport working tools and equipment from the office (store) to site and back to the office
- Handles any other duties as assigned my the line manager
Front Desk / Customer’s Service Officer
- Receives Visitors / clients on behalf of the organization
- Receives parcels / documents for the company
- Handles enquiries via e-mail and phone calls for the organization
Glover and Greenhouse Landscape Company is in business for the purpose of making profits and building long lasting relationship with its clients and we know that in order for us to achieve these, we must be able to leverage on our strengths and take hold of all the opportunities that we come across.
We are aware that if effective strategies are not put in place, the weakness of a company and the threats that the business will be exposed to can strangulate the business which is why we have decided to take out time to conduct a SWOT analysis for Glover and Greenhouse Landscape Company.
As a company, we look forward to maximizing our strength and opportunities and also to develop strategies that will help us effectively handle our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Glover and Greenhouse Landscape Company;
Our strength as a landscape company is the fact that we have healthy relationships with key stakeholders in Florida. We have some of the latest equipment that will help us deliver neat and excellent jobs. Our management team and workforce are highly trained and qualified to deliver excellent jobs within record time. We are well positioned and we have active presence in major cities in Florida.
Our weakness could be that we are a new landscaping company in Miami Beach, Florida and it will require consistency for us to gain the confidence of our prospective clients (homeowners, property managers and even the government).
- Opportunities:
The opportunities that are available to us cannot be quantified; we know that there are loads of homeowners, property managers and government establishment that will require our services in Miami Beach and other cities in Florida.
Some of the threats that we are likely going to face as a landscaping company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters and the arrival of a competitor ( a company that offer same service as we do ) within same location. There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.
7. MARKET ANALYSIS
- Market Trends
It is a common trend in landscaping and lawn care industry to see loads of landscapers struggle to meet ends meet. This is so because a larger percentage of people who are supposed to patronize their services are reluctant when it comes to paying the true worth of the services rendered.
It is also a common trend to see landscape companies engage in other complimentary services to makes meet. The fact that there are off peak periods in the business makes it of necessity for landscape companies to look for other sources of income in order to maintain steady flow of income throughout the year.
If you are conversant with the landscape industry, you will realize that one of their major challenges is the challenge of accurately pricing services It takes a landscape company that has been in the business for a while to effectively charge clients in such a way that they will have enough resources to carry out the project, pay for labor and still make enough profits. It is important for any landscape company to first inspect the area they are to carry out their job so that they will be able to properly submit a quotation that will be favorable to both parties.
Usually, most landscaping companies ensure that they send their quotations to prospective clients only when they have been able to do their calculations based on per square foot of the property. Over and above, the creativity of the landscape architect will go a long way to determine the amount that can be charged and the inflow of business.
Glover and Greenhouse Landscape Company was deliberately located in Miami Beach simply because we have a wide range of people and businesses that can hire our services; the geographical nature of Miami Beach is highly suitable for the kind of services we render. Our target market as a landscape company is not just restricted to only homeowners and property managers but also government establishment.
We are quite aware that the state government is one of the biggest clients in the industry, which is why we have structured our business to meet the expectations and requirements of the government when it comes to bidding for government contracts. This is the group of people that we will market our landscape business to;
- Facility managers for botanical gardens, historic buildings, municipalities and other government entities, universities, cemeteries and other public places with green spaces
- Homeowners who plan to put their home on the market and want to improve its curb appeal with fresh or updated landscaping
- Builders of both residential and commercial properties who don’t already have their own landscaper or staff
- New homeowners who wish to update the existing landscape of their property
- Homeowners who are frequently out of town on business
- Retirees who don’t care to do their own maintenance any longer
- “Snowbirds” with winter homes in warmer climates
- Golf course managers who may need help with maintenance
- Rental property or condominium association managers who are personnel-impaired
- Homeowners who don’t have the vision, skill or tools to design their own landscaping
- Managers of public facilities
- Government establishment
Our Competitive Advantage
Glover and Greenhouse Landscape Company is fully aware that there is competition in the industry, which is why we decided to carry out thorough research and draft a killer landscaping marketing plan; so as to know how to take advantage of the available market in the cities where we want to operate.
We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are competence, trust, honesty, good network and excellent relationship management. One of the positive that we have as a company is the fact that we have some of the best hands in the industry under our payroll; our manager has a robust experience in the industry.
Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both the highly placed clients and the lowly placed clients; our prices are designed to fit into the budget of the lower class, the middle class and the upper class.
We are quite aware of the importance of taking proper care of our workforce which is why we have created welfare packages that will make all our employers willing to stay longer with us and also to always put in their best when carrying out their jobs.
- Sources of Income
Glover and Greenhouse Landscape Company will ensure that we do not only generate income from our core service delivery but also from complementary services that we will render. Below are the sources we intend exploring to generate income for Posh Lawn Care and Landscape Company;
- Tree Cutting
From the survey conducted, we were are able to discover that the average landscaping business owner rakes in about $5,000 to $ 50,000 in their first year of active business, and a steady increase of $160,000 to $250,000 from subsequent year as long as they are consistent in what they do and have been able to create additional sources of income.
Glover and Greenhouse Landscape Company have perfected her sales and marketing strategies and we are set to deliver excellence services and designs. We know that if we structure our business properly and we have highly trained and motivated employees, we are likely going to meet or even surpass our set target of generating enough income / profits from our first three months of operations.
With the help of experts, we have been able to critically examine the landscape industry with more emphasis on Miami Beach, Florida and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some workable assumptions as well.
Below are the projections that we were able to come up with for the first three years of operations;
- First Year-: $150,000
- Second Year-: $250,000
- Third Year-: $500,000
N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above.
- Marketing Strategy and Sales Strategy
Glover and Greenhouse Landscape Company will do all it can to ensure that we become the preferred choice as far as landscaping services is concerned in Florida. We know the effectiveness of properly positioning a business which is why we have chosen a corner piece location in a busy road in Miami Beach to locate our business.
We will ensure that we leverage on all available networks to source for business deals. In view of that, we will continue to find local real estate clubs and connect with them and also we will locate gathering where we can find homeowners within the locations where we intend operating and then connect with them.
We will ensure that we bid at the appropriate time whenever there is the opportunity to handle government contracts both at the community and state level. We will also enter business partnership with local contractors and property managers since they also interface with property owners regularly; through them we can secure business deals.
Over and above, we have perfected strategies to network with people who are likely to refer business our way. In summary, Glover and Greenhouse Landscape Company will adopt the following strategies in sourcing for clients for our business;
- Introduce our business by sending introductory letters alongside our brochure to stake holders in the real estate industry, government institution and also property owners.
- Promptness in bidding for contracts
- Advertise our business in real estate / properties magazines and websites
- List our business on yellow pages ads
- Attend related real estate expos, seminars, and business fairs et al
- Create different packages for different category of clients in order to work with their budgets and still deliver quality job for them.
- Leverage on the internet to promote our business
- Direct marketing
- Word of mouth marketing (referrals)
We are quite aware that any business that wants to grow beyond the corner of the street they are operating from must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business.
We intend growing our business which is why we have perfected plans to build our brand via every available means. Below are the platforms Glover and Greenhouse Landscape Company intend to leverage on to promote and advertise her business;
- Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
- Advertise our landscaping business in relevant magazines (real estate magazines), local newspaper, local TV stations and local radio station
- Promote our landscaping business online via our official website
- List our landscaping business on local directories (yellow pages ads)
- Leverage on the internet and social media platforms like; Instagram, Google+, LinkedIn, Badoo, Facebook , twitter, et al to promote our landscaping business
- Install our Bill Boards on strategic locations around Miami Beach and other key cities in Florida.
- Direct coupon mailing approach to introduce our landscaping business to residence and property managers
- Engage in road show from time to time to create awareness of our landscaping business.
- Distribute our fliers and handbills in target areas in Miami Beach, and other key cities in Florida
- Maximize our company’s website to promote our business
- Attend landlord and residence association meetings with the aim of networking and introducing our landscaping business.
These are some of the equipment that we would need to fully launch our lawn care and landscaping business;
- String Trimmer
- Edging Shears
- Turfing Iron
- Half Moon Cutter
- Leveling Rake
- Spring – tined Rake
- Wheel Barrow
From our findings, the average cost of landscape services varies and it is dependent on loads of factors. For example, normal landscaping services include prices for services such as regular lawn maintenance which includes edging, mowing and blowing, fertilization, weeding beds, hedge trimming, shrub removal, replacement or moving, grass replacement, lawn care, irrigation among other landscape related services that may be required by a client.
Usually, these services are priced separately in most cases and in some instances; they may be priced together into one monthly service price.
We have been able to conduct effective survey and we were able to adopt a price format that is ideal for the kind of services we are going to be rendering. Part of our business strategy is to ensure that we work within the budget of our clients to deliver excellent landscape services. At Glover and Greenhouse Landscape Company, every client will find packages that will suite their budget.
- Payment Options
The payment policy adopted by Glover and Greenhouse Landscape Company is all inclusive because we are quite aware that different people prefer different payment options as it suits. Here are the payment options that are available to all clients of Glover and Greenhouse Landscape Company;
- Payment via bank transfer
- Payment with cash
- Payment via online bank transfer
- Payment via check
- Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered to them without stress on their part.
Generating Funding / Startup Capital for Glover and Greenhouse Landscape Company ®
Glover and Greenhouse Landscape Company is a privately owned business and it will be financed by the owner of the company; Mr. Glover Carrington. These are the areas where we intend sourcing for fund for Glover and Greenhouse Landscape Company;
- Generate part of the start – up capital from personal savings and sale of his stocks
- Generate part of the start – up capital from family members and friends (soft loans and gifts et al)
- Generate a larger chunk of the startup capital from the banks (loan facility).
N.B: Mr. Glover Carrington has been able to generate $30,000 ($20,000 from his personal savings and $10,000 as soft loan from his family members and friends. 50% of the start – up capital ($30,000 will be generated from the bank as loan)
13. Startup Expenditure (Budget)
- The Total Fee for incorporating the Business in Florida: $750.
- The budget for Liability insurance, permits and license: $1,500
- The Amount needed to acquire a small Office facility with space for storage of working tools and equipment in Miami Beach, Florida for 6 months (Re – Construction of the facility inclusive): $30,000.
- The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $3,000
- The cost for acquiring the required working tools and equipment (walk-behind mower, a back pack blower, an edger, a weed eater and hand tools): $10,000
- The Cost of Launching our official Website: $600
- Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $1,000
Going by the report from our research and feasibility studies, we will need about $60,000 to set up a standard landscaping business in Long Beach, CA.
Although Mr. Glover Carrington is the founder if the business, he is over 60 years old and since he intends building a business that will last, grow and expand, he decided to invest in training his son who is going to be the manager of the business. That is part of his sustainability and expansion strategy.
Glover and Greenhouse will ensure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.
Integrity, competence, trust and good relationship management are major factor that can guarantee steady growth for any business and we will ensure that we are known for such qualities.
Check List / Milestone
- Business Name Availability Check:>Completed
- Business Incorporation: Completed
- Opening of Corporate Bank Accounts various banks in the United States: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of All form of Insurance for the Business: Completed
- Renting of Office Facility in Miami Beach, Florida: Completed
- Conducting Feasibility Studies: Completed
- Start – up Capital Generation: Completed
- writing of business plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents and other relevant Legal Documents: In Progress
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
- Recruitment of employees: In Progress
- Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
- Purchase of the needed working tools and equipment: Completed
- Creating Official Website for the Company: In Progress
- Creating Awareness for the business (Business PR): In Progress
- Health and Safety and Fire Safety License Arrangement: In Progress
- Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies, landlord association): Completed
More on Real Estate Sector
Landscaping Company Business Plan
This is a free, printable financial and strategy business plan to guide the new and growing enterprises that provide landscaping services for corporations and private residences.
Sample text from Landscaping Company Business Plan:
1.0 Executive Summary
[COMPANY] will sell landscape supply products to both residential and commercial customers. Additionally, the Company will also provide installation, maintenance and warranty services.?The owner of [COMPANY] is [NAME], who has extensive experience in the landscape supply and service industry.
[COMPANY] is to be headquartered in the rural area of [CITY], [STATE] just outside city limits with the nearest town approximately 6 miles away and its closest competition located 40 to 50 miles away.?The Company prides itself on the quality of service, knowledge and expertise in this Business.
[COMPANY] is seeking $1,500,000 in grant funding for the startup of this Business. [COMPANY] will be a boulder cutting operation and landscape supply Company in which it will manufacture and sell large boulders. The Company will sell to the entire State of [STATE] with potential customers to include new and existing homeowners, landscapers, commercial and residential excavators, and commercial clients. With the management team already running an excavating business, an overflow of customers for the Company is expected. Boulder cutting is in very high demand and currently the only other business that supplies these boulders are delayed with their orders at least 4 weeks. Boulders, which can be described as large rocks sometimes as big as a small car, are cut with a rock saw and used to landscape in a variety of ways.
[COMPANY]'s competitive edge is a combination of the unique product, interaction with clients and experience in the field. The cut boulders are not only a rare or unique but it is a "Green" product that provides options for many potential customers in the community. By providing clients an education on the services the Company provides, this builds relationships of trust and satisfaction. Clients will come to depend on the unique product and services.
Based on the detailed financial projections, [COMPANY]'s future sales for 2010, 2011 and 2012 are expected to be $300,000, $800,000 and $1,000,000, respectively.
1.1 Objectives
[COMPANY] has four main objectives:
1. Become the top landscape supply company in the area with regard to Sales, Quality of Service, and Customer Service
2. Maintain 85% positive feedback on Customer Service
3. By fiscal year end 2012 employ 15 to 20 Full-time Employees
4. Create a carried on family business for 50 years or more
1.2 Mission
[COMPANY]'s mission is to provide the [STATE] community with unparalleled customer service, reliable and quality product, and to stimulate the local economy by bringing employment opportunities to a rural area.
1.3 Keys to Success
The keys to success in this business are:
Reliability: of the products and services the Company offers.
Customer Satisfaction: superior customer service.
Quality of Experience: knowledge and reputation in this Business.
Location: the Company is located in a Central area which is not only convenient for customers but also handicap accessible.
2.0 Company Summary
2.1 Company Ownership
[COMPANY] is a Limited Liability Company?100% owned by [NAME], the Manager and Operator of the Business.
2.2 Start-up Summary
Start-up costs total $1,457,117, which is primarily building and equipment costs.? The assumptions are shown in the following table and chart.
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